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Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam

Author

Listed:
  • Hieu Vu Minh

    (Ph.D., Van Lang University, Faculty of Business Administration, Vietnam)

  • Vu Ngo Minh

    (Ph.D., Van Lang University, Faculty of Business Administration, Vietnam)

  • Nwachukwu Chijioke

    (Ph.D., Universidad de las Americas Puebla, Department of Business Administration, Mexico)

Abstract

Phu Quoc island of Kien Giang Province in Vietnam is endowed with resources for tourism development. The study explored the human resources, tourism marketing and promotion efforts of businesses towards the sustainable tourism development in Phu Quoc tourism. The authors used secondary and primary data to elicit information from respondents. Secondary data was collected from Kien Giang department of tourism, Statistical departments of Kien Giang and Phu Quoc. We administered questionnaires to 230 local residents, 150 businesses, and 530 tourists. Furthermore, interviews were conducted in Phu Quoc with local residents, businesses, tourists, local authorities’ officers, and 12 experts. The results suggest that Phu Quoc tourism sector lack quality workforce and marketing and promotion initiative is not well developed. The study proposes recommendations to stakeholders of Phu Quoc tourism sectors and more of that, the limitation and further research is suggested.

Suggested Citation

  • Hieu Vu Minh & Vu Ngo Minh & Nwachukwu Chijioke, 2020. "Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam," Management, Sciendo, vol. 24(1), pages 39-55, June.
    • Handle: RePEc:vrs:manmen:v:24:y:2020:i:1:p:39-55:n:3
    DOI: 10.2478/manment-2019-0035
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    References listed on IDEAS

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    1. Tom Baum & Catherine Cheung & Haiyan Kong & Anna Kralj & Shelagh Mooney & Hải Nguyễn Thị Thanh & Sridar Ramachandran & Marinela Dropulić Ružić & May Ling Siow, 2016. "Sustainability and the Tourism and Hospitality Workforce: A Thematic Analysis," Sustainability, MDPI, vol. 8(8), pages 1-21, August.
    2. Fallon, Paul & Schofield, Peter, 2006. "The dynamics of destination attribute importance," Journal of Business Research, Elsevier, vol. 59(6), pages 709-713, June.
    3. Oecd, 2017. "A review of the policy framework for tourism marketing and promotion," OECD Tourism Papers 2017/1, OECD Publishing.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Phu Quoc; Tourism development; Tourism human resource; Tourism marketing and promotion; Vietnam;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • Z30 - Other Special Topics - - Tourism Economics - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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