IDEAS home Printed from https://ideas.repec.org/a/vrs/manmen/v24y2020i1p39-55n3.html
   My bibliography  Save this article

Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam

Author

Listed:
  • Hieu Vu Minh

    (Ph.D., Van Lang University, Faculty of Business Administration, Vietnam)

  • Vu Ngo Minh

    (Ph.D., Van Lang University, Faculty of Business Administration, Vietnam)

  • Nwachukwu Chijioke

    (Ph.D., Universidad de las Americas Puebla, Department of Business Administration, Mexico)

Abstract

Phu Quoc island of Kien Giang Province in Vietnam is endowed with resources for tourism development. The study explored the human resources, tourism marketing and promotion efforts of businesses towards the sustainable tourism development in Phu Quoc tourism. The authors used secondary and primary data to elicit information from respondents. Secondary data was collected from Kien Giang department of tourism, Statistical departments of Kien Giang and Phu Quoc. We administered questionnaires to 230 local residents, 150 businesses, and 530 tourists. Furthermore, interviews were conducted in Phu Quoc with local residents, businesses, tourists, local authorities’ officers, and 12 experts. The results suggest that Phu Quoc tourism sector lack quality workforce and marketing and promotion initiative is not well developed. The study proposes recommendations to stakeholders of Phu Quoc tourism sectors and more of that, the limitation and further research is suggested.

Suggested Citation

  • Hieu Vu Minh & Vu Ngo Minh & Nwachukwu Chijioke, 2020. "Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam," Management, Sciendo, vol. 24(1), pages 39-55, June.
    • Handle: RePEc:vrs:manmen:v:24:y:2020:i:1:p:39-55:n:3
    DOI: 10.2478/manment-2019-0035
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/manment-2019-0035
    Download Restriction: no
    File URL: https://libkey.io/10.2478/manment-2019-0035?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Fallon, Paul & Schofield, Peter, 2006. "The dynamics of destination attribute importance," Journal of Business Research, Elsevier, vol. 59(6), pages 709-713, June.
    2. Oecd, 2017. "A review of the policy framework for tourism marketing and promotion," OECD Tourism Papers 2017/1, OECD Publishing.
    3. Tom Baum & Catherine Cheung & Haiyan Kong & Anna Kralj & Shelagh Mooney & Hải Nguyễn Thị Thanh & Sridar Ramachandran & Marinela Dropulić Ružić & May Ling Siow, 2016. "Sustainability and the Tourism and Hospitality Workforce: A Thematic Analysis," Sustainability, MDPI, vol. 8(8), pages 1-21, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Annapia Ferrara & Concetta Ferrara & Sabrina Tomasi & Gigliola Paviotti & Giovanna Bertella & Alessio Cavicchi, 2023. "Exploring the Potential of Social Farmers’ Networking as a Leverage for Inclusive Tourism," Sustainability, MDPI, vol. 15(7), pages 1-22, March.
    2. Jiacong Wu & Yu Wang & Ru Zhang & Jing Cai, 2018. "An Approach to Discovering Product/Service Improvement Priorities: Using Dynamic Importance-Performance Analysis," Sustainability, MDPI, vol. 10(10), pages 1-26, October.
    3. Michele Preziosi & Alessia Acampora & Maria Claudia Lucchetti & Roberto Merli, 2022. "Delighting Hotel Guests with Sustainability: Revamping Importance-Performance Analysis in the Light of the Three-Factor Theory of Customer Satisfaction," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    4. Ibrahim A. Elshaer & Mohamed Algezawy & Mohanad M. S. Ghaleb & Shaimaa A. Mohamed & Alaa M. S. Azazz, 2023. "The Impact of Social Loafing on Turnover Intention for Tourism Employees Post COVID-19: The Mediating Role of Mental Health," IJERPH, MDPI, vol. 20(9), pages 1-16, May.
    5. Arzu Atan & Hale Ozgit & Fatos Silman, 2021. "Happiness at Work and Motivation for a Sustainable Workforce: Evidence from Female Hotel Employees," Sustainability, MDPI, vol. 13(14), pages 1-17, July.
    6. Chung-Jen Wang, 2019. "Linking Sustainable Human Resource Management in Hospitality: An Empirical Investigation of the Integrated Mediated Moderation Model," Sustainability, MDPI, vol. 11(4), pages 1-16, February.
    7. Lai, Ivan Ka Wai & Hitchcock, Michael, 2015. "Importance–performance analysis in tourism: A framework for researchers," Tourism Management, Elsevier, vol. 48(C), pages 242-267.
    8. Chung-Jen Wang & Kuan-Ju Tseng, 2019. "Effects of Selected Positive Resources on Hospitality Service Quality: The Mediating Role of Work Engagement," Sustainability, MDPI, vol. 11(8), pages 1-17, April.
    9. Chen, Kuan-Yu, 2014. "Improving importance-performance analysis: The role of the zone of tolerance and competitor performance. The case of Taiwan's hot spring hotels," Tourism Management, Elsevier, vol. 40(C), pages 260-272.
    10. Puvaneswaran Kunasekaran & Sarjit S Gill & Sridar Ramachandran & Ahmad Shuib & Tom Baum & Syamsul Herman Mohammad Afandi, 2017. "Measuring Sustainable Indigenous Tourism Indicators: A Case of Mah Meri Ethnic Group in Carey Island, Malaysia," Sustainability, MDPI, vol. 9(7), pages 1-20, July.
    11. Marta Buccaro & Armando Toscano & Melissa Balzarotti & Ilaria Re & Diego Bosco & Maurizio Bettiga, 2023. "Techno-Economic Assessment of APS-Based Poultry Feed Production with a Circular Biorefinery Process," Sustainability, MDPI, vol. 15(3), pages 1-17, January.
    12. Zeki Akinci & Gulseren Yurcu & Yakin Ekin, 2018. "Relationships between Student Personality Traits, Mobbing, and Depression within the Context of Sustainable Tourism Education: The Case of a Faculty of Tourism," Sustainability, MDPI, vol. 10(10), pages 1-23, September.
    13. Lai, Ivan Ka Wai & Hitchcock, Michael, 2016. "A comparison of service quality attributes for stand-alone and resort-based luxury hotels in Macau: 3-Dimensional importance-performance analysis," Tourism Management, Elsevier, vol. 55(C), pages 139-159.
    14. Jackman, Mahalia, 2022. "The effect of tourism on gender equality in the labour market: Helpmate or hindrance?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 90.
    15. Iulia C. Muresan & Rezhen Harun & Felix H. Arion & Camelia F. Oroian & Diana E. Dumitras & Valentin C. Mihai & Marioara Ilea & Daniel I. Chiciudean & Iulia D. Gliga & Gabriela O. Chiciudean, 2019. "Residents’ Perception of Destination Quality: Key Factors for Sustainable Rural Development," Sustainability, MDPI, vol. 11(9), pages 1-21, May.
    16. Dimitri Ioannides & Szilvia Gyimóthy & Laura James, 2021. "From Liminal Labor to Decent Work: A Human-Centered Perspective on Sustainable Tourism Employment," Sustainability, MDPI, vol. 13(2), pages 1-15, January.
    17. Jennifer Kim Lian Chan & Steward Giman Anak Stephen & Andi Tamsang Andi Kele, 2021. "Exploring Sustainable Human Resource Practices and Framework in Star-Rated Hotels," Sustainability, MDPI, vol. 13(16), pages 1-15, August.
    18. King, Ceridwyn & Madera, Juan M. & Lee, Lindsey & Murillo, Enrique & Baum, Tom & Solnet, David, 2021. "Reimagining attraction and retention of hospitality management talent– A multilevel identity perspective," Journal of Business Research, Elsevier, vol. 136(C), pages 251-262.
    19. Milota Vetráková & Ivana Šimočková & Kristína Pompurová, 2019. "Age and Educational Diversification of Hotel Employees and Its Impact on Turnover," Sustainability, MDPI, vol. 11(19), pages 1-14, September.
    20. Taplin, Ross H., 2012. "Competitive importance-performance analysis of an Australian wildlife park," Tourism Management, Elsevier, vol. 33(1), pages 29-37.

    More about this item

    Keywords

    Phu Quoc; Tourism development; Tourism human resource; Tourism marketing and promotion; Vietnam;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • Z30 - Other Special Topics - - Tourism Economics - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:manmen:v:24:y:2020:i:1:p:39-55:n:3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.