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The Evolvement of Online Consumer Behavior: The ROPO and Reverse ROPO Effect in Poland and Germany

Author

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  • Kowalczuk Jessica

    (Kozminski University)

Abstract

Purpose: The aim of the study was to find out whether the online shopping behaviors ROPO and Reverse ROPO Effect differ between Poles and Germans.

Suggested Citation

  • Kowalczuk Jessica, 2018. "The Evolvement of Online Consumer Behavior: The ROPO and Reverse ROPO Effect in Poland and Germany," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 14-29, September.
    • Handle: RePEc:vrs:jmbace:v:26:y:2018:i:3:p:14-29:n:2
    DOI: 10.7206/jmba.ce.2450-7814.233
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    References listed on IDEAS

    as
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    4. Thomas P. Novak & Donna L. Hoffman & Yiu-Fai Yung, 2000. "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach," Marketing Science, INFORMS, vol. 19(1), pages 22-42, May.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    uncertainty avoidance; online consumer behavior; ROPO effect; Reverse ROPO effect;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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