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Business Hybridization in the Financial Sphere Under the Conditions of Po St-Quarantine Economic Recovery

Author

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  • Momot Volodymyr

    (Alfred Nobel University, Oblast, Ukraine)

  • Lytvynenko Olena

    (Alfred Nobel University, Oblast, Ukraine)

Abstract

The article discusses the alternatives for financial institutions related to global business reshaping after pandemic waves during post-quarantine economic recovery. To select the most acceptable variant of business hybridization, the theory of generations was used, which allows us to determine the value orientation of different age group representatives and impose it on the financial institutions’ human resource policy during the transition to a hybrid form of business organization. On the basis of the integral spiral dynamics theory, a theoretical assessment of the correspondence of the corporate culture of organizations of different types to the options for the transition to a hybrid business is given. Various models of hybrid organizations in the financial sector have been developed and presented and their degree of compliance with the level of business development in Ukraine has been assessed. Sociometric analysis done on the representative sample in the well-developed business center of Ukraine reveals the possible approaches to the hybridization in the financial sphere with regards to age distribution of employees.

Suggested Citation

  • Momot Volodymyr & Lytvynenko Olena, 2021. "Business Hybridization in the Financial Sphere Under the Conditions of Po St-Quarantine Economic Recovery," Financial Internet Quarterly (formerly e-Finanse), Sciendo, vol. 17(4), pages 70-90, December.
    • Handle: RePEc:vrs:finiqu:v:17:y:2021:i:4:p:70-90:n:2
    DOI: 10.2478/fiqf-2021-0028
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    More about this item

    Keywords

    hybrid business organization; remote employment; generations theory; integral spiral dynamics theory; value system; financial organ-ization;
    All these keywords.

    JEL classification:

    • G01 - Financial Economics - - General - - - Financial Crises
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M59 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Other

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