Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors
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DOI: 10.2478/ers-2023-0036
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References listed on IDEAS
- Kannan, P.K. & Li, Hongshuang “Alice”, 2017. "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 22-45.
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More about this item
Keywords
digital marketing; acceleration programme; marketing performance; marketing cyfrowy; program akceleracji; wydajność marketingu;All these keywords.
JEL classification:
- D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
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