Influencers’ Engagement in a Brand Communication: Latvia and Cyprus Cases
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DOI: 10.2478/jec-2020-0005
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References listed on IDEAS
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More about this item
Keywords
Influencer; Brand Communication; Marketing Communication; Advertising; Social Media;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
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