IDEAS home Printed from https://ideas.repec.org/a/vrs/ecobur/v4y2018i3p24-35n3.html
   My bibliography  Save this article

The Impact of the Ropo Effect in the Clothing Industry

Author

Listed:
  • Mróz-Gorgoń Barbara

    (Wrocław University of Economics, Department of Marketing, Wrocław, ul.Komandorska, Poland)

  • Szymański Grzegorz

    (Lodz University of Technology, Department of Management and Engineering Production, ul.Piotrkowska, Poland)

Abstract

The number of Internet users in Poland is permanently increasing, the vast majority of Y generation use the Internet at least once a week, while the youngest generation (born after 2000) consider the Internet to be a part of their normal life. Shopping online should be something natural and ordinary for Internet users and the main barriers of the development of e-commerce such as security of transactions, time and cost of delivery are regarded as a standard and truism. The ROPO effect is a major problem for the rapid development of the e-commerce sector. However, the analyzed clothing industry, due to the individual characteristics of products, is a different e-commerce area than others. The obtained results indicate that about 33% of women and men use the Internet as a place to get information about clothing products. Research Online, Purchase Offline, that is, search for information, reviews, or online prices, while buying in the traditional way. The purpose of the publication is to identify the size of the ROPO effect the clothing industry. In order to meet this goal, we analyzed the results of more than 4.000 respondents who have recently purchased clothing products

Suggested Citation

  • Mróz-Gorgoń Barbara & Szymański Grzegorz, 2018. "The Impact of the Ropo Effect in the Clothing Industry," Economics and Business Review, Sciendo, vol. 4(3), pages 24-35, July.
    • Handle: RePEc:vrs:ecobur:v:4:y:2018:i:3:p:24-35:n:3
    DOI: 10.18559/ebr.2018.3.3
    as

    Download full text from publisher

    File URL: https://doi.org/10.18559/ebr.2018.3.3
    Download Restriction: no
    File URL: https://libkey.io/10.18559/ebr.2018.3.3?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Karim R. Lakhani & Jill A. Panetta, 2007. "The Principles of Distributed Innovation," Innovations: Technology, Governance, Globalization, MIT Press, vol. 2(3), pages 97-112, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Prpić, John & Shukla, Prashant P. & Kietzmann, Jan H. & McCarthy, Ian P., 2015. "How to work a crowd: Developing crowd capital through crowdsourcing," Business Horizons, Elsevier, vol. 58(1), pages 77-85.
    2. Ommen, Nils O. & Blut, Markus & Backhaus, Christof & Woisetschläger, David M., 2016. "Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success," Journal of Business Research, Elsevier, vol. 69(7), pages 2409-2416.
    3. Gafari Lukumon & Mark Klein, 2023. "Crowd-sourced idea filtering with Bag of Lemons: the impact of the token budget size," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 50(2), pages 205-219, June.
    4. Gabriele Santoro & Alberto Ferraris & Elisa Giacosa & Guido Giovando, 2018. "How SMEs Engage in Open Innovation: a Survey," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(2), pages 561-574, June.
    5. Bengtsson, Lars & Ryzhkova, Natalia, 2013. "Managing a strategic source of innovation: Online users," International Journal of Information Management, Elsevier, vol. 33(4), pages 655-662.
    6. Scott, Susan V., 2010. "Understanding the characteristics of techno-innovation in an era of self-regulated financial services," LSE Research Online Documents on Economics 37867, London School of Economics and Political Science, LSE Library.
    7. Isabelle Liotard, 2012. "Les plateformes d'innovation sur Internet : arrangements contractuels, intermédiation et gestion de la propriété intellectuelle," Post-Print hal-00680366, HAL.
    8. Viktoria Boss & Robin Kleer & Alexander Vossen, 2017. "Walking Parallel Paths Or Taking The Same Road? The Effect Of Collaborative Incentives In Innovation Contests," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(03), pages 1-34, April.
    9. Yasser Alizadeh & Antonie J. Jetter, 2019. "Pathways for Balancing Exploration and Exploitation in Innovations: A Review and Expansion of Ambidexterity Theory," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(05), pages 1-33, August.
    10. Nikolaus Franke & Peter Keinz & Katharina Klausberger, 2013. "“Does This Sound Like a Fair Deal?”: Antecedents and Consequences of Fairness Expectations in the Individual’s Decision to Participate in Firm Innovation," Organization Science, INFORMS, vol. 24(5), pages 1495-1516, October.
    11. Täuscher, Karl, 2017. "Leveraging collective intelligence: How to design and manage crowd-based business models," Business Horizons, Elsevier, vol. 60(2), pages 237-245.
    12. Isabelle Liotard & Valérie Revest, 2022. "Open innovation and prizes: is the European Commission really comitted?," CEPN Working Papers hal-03524203, HAL.
    13. Powell, Walter W. & Giannella, Eric, 2010. "Collective Invention and Inventor Networks," Handbook of the Economics of Innovation, in: Bronwyn H. Hall & Nathan Rosenberg (ed.), Handbook of the Economics of Innovation, edition 1, volume 1, chapter 0, pages 575-605, Elsevier.
    14. Cynthia Weiyi Cai & Jennifer Gippel & Yushu Zhu & Abhay Kumar Singh, 2019. "The power of crowds: Grand challenges in the Asia-Pacific region," Australian Journal of Management, Australian School of Business, vol. 44(4), pages 551-570, November.
    15. Julia Bauer & Nikolaus Franke & Philipp Tuertscher, 2016. "Intellectual Property Norms in Online Communities: How User-Organized Intellectual Property Regulation Supports Innovation," Information Systems Research, INFORMS, vol. 27(4), pages 724-750, December.
    16. Prpić, John, 2017. "Experiments on Crowdsourcing Policy Assessment," SocArXiv qznpk, Center for Open Science.
    17. Rullani, Francesco & Haefliger, Stefan, 2013. "The periphery on stage: The intra-organizational dynamics in online communities of creation," Research Policy, Elsevier, vol. 42(4), pages 941-953.
    18. Prpić, John, 2017. "A Geography of Participation in IT-Mediated Crowds," SocArXiv a7k27, Center for Open Science.
    19. Isabelle Liotard & Valérie Revest, 2022. "Open innovation and prizes: is the European Commission really comitted?," Working Papers hal-03524203, HAL.
    20. Peter Svensson & Lars Bengtsson, 2010. "Users' Influence in Social-service Innovations: Two Swedish Case Studies," Journal of Social Entrepreneurship, Taylor & Francis Journals, vol. 1(2), pages 190-212, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:ecobur:v:4:y:2018:i:3:p:24-35:n:3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.