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Beyond the Manuscript: Unraveling Author-Publisher Dynamics

Author

Listed:
  • Osadci-Baciu Ana-Maria

    (National University of Political Studies and Public Administration, 30A Expozitiei Blvd., 012104 Bucharest, Romania)

  • Zbuchea Alexandra

    (National University of Political Studies and Public Admisnitration, 30A Expozitiei Blvd., 012104 Bucharest, Romania)

Abstract

In recent years, customer experience and satisfaction have become more critical than ever before. Companies focus on these two elements to retain and acquire customers in a highly competitive environment. The relationship between authors and publishers has always been complex, with dynamics deeply rooted in the social and cultural environment. At the same time, the success of their collaboration significantly impacts the local creative and sociocultural landscape. It is essential to understand the factors that determine author satisfaction and ease of collaboration, both generally and industry-specific, to support the growth and development of the book sector. This paper analyzes the collaborative dynamics between authors and publishers using the Customer Satisfaction (CSAT) and Customer Effort Score (CES) metrics based on a survey of 133 authors from various literary fields and geographic areas in Romania. The research findings provide insight into the key drivers behind authors' satisfaction and ease of collaboration with publishers. Moreover, we suggest practical recommendations from authors to publishers that can improve their collaborative processes, enhancing positive experiences for authors and potentially improving the overall quality of published works. This study's insights shall benefit authors, publishing houses, various organizations operating in the publishing field, policymakers, and regulatory bodies.

Suggested Citation

  • Osadci-Baciu Ana-Maria & Zbuchea Alexandra, 2023. "Beyond the Manuscript: Unraveling Author-Publisher Dynamics," Culture. Society. Economy. Politics, Sciendo, vol. 3(2), pages 62-80, December.
    • Handle: RePEc:vrs:cusecp:v:3:y:2023:i:2:p:62-80:n:3
    DOI: 10.2478/csep-2023-0010
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    References listed on IDEAS

    as
    1. Annette Wenninger & Daniel Rau & Maximilian Röglinger, 2022. "Improving customer satisfaction in proactive service design," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1399-1418, September.
    2. Ana-Maria GRIGORE, 2014. "Book Publishing Business in Romania – An Analysis from the Perspective of Porter's Five Force Model," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 31-47, March.
    Full references (including those not matched with items on IDEAS)

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