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The Predictors of the Willingness to Recommend a Visit for Diversified Tourism Attractions

Author

Listed:
  • Lesjak Miha

    (Faculty of Tourism Studies – Turistica, University of Primorska, Slovenia)

  • Navrátil Josef

    (Department of Biological Disciplines, Faculty of Agriculture, University of South Bohemia in České Budějovice, Czech Republic)

  • Pícha Kamil

    (Department of Trade and Tourism, Faculty of Economics, University of South Bohemia in České Budějovice, Czech Republic)

  • White Baravalle Gilliam Vivian L.

    (Institute of Technology and Business in České Budějovice, Czech Republic)

Abstract

The predictors of a positive word-of-mouth experience as an important destination loyalty factor among tourist in the Šumava and South Bohemian Touristic Regions were studied via structural equation modelling. The perception of quality, on-site experience, and the perception of value as the mediators between the motivation to visit and the word-of-mouth experience were studied. The pleasant ‘natural’ environment, the history, the accessibility, and the closeness were found as the pull motivation factors. Social gathering, education, self-reflection, and relaxation were revealed as the push motivation factors. Speaking of the common-place factors, the complexity, the novelty, and the density were all identified as factors of perception of the visited environment. The on-site experience is given by pleasure, arousal, and dominance feelings. The model ‘motivation to visit → quality of environment → on-site experience → perceived value of environment → satisfaction with visit → willingness to recommend the visit’ was found as being appropriate for the collected data.

Suggested Citation

  • Lesjak Miha & Navrátil Josef & Pícha Kamil & White Baravalle Gilliam Vivian L., 2015. "The Predictors of the Willingness to Recommend a Visit for Diversified Tourism Attractions," Czech Journal of Tourism, Sciendo, vol. 4(2), pages 77-90, December.
    • Handle: RePEc:vrs:cjotou:v:4:y:2015:i:2:p:77-90:n:1
    DOI: 10.1515/cjot-2015-0005
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    References listed on IDEAS

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    More about this item

    Keywords

    motivation; experience; loyalty; quality; Czech Republic;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources

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