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Corporate Social Responsibility In Germany And Other Countries

Author

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  • Katharina Hedderich

    (Hochschule Wismar, University of Applied Sciences, Technology, Business and Design)

Abstract

The issue of Corporate Social Responsibility in economy has its roots in the 1950s of the 20th century. Due to further development of globalization or the financial crisis, the discussion of this issue is more current than ever before. Nevertheless, the arrangement within single enterprises as well the perception, acceptance and behavior of the customers varies very strongly internationally. The aim of the paper is to identify how the phenomenon Corporate Social Responsibility represents itself, how it has changed and furthermore, in how far it has affected different economies and countries. The main aspects of the paper are investigation of this phenomenon from a customer view in Germany, as well as the comparison to other European nations, the Asian countries and the USA. At first, the development of the term Corporate Social Responsibility is revealed and defined in general. Accordingly, the establishment of Corporate Social Responsibility in USA, European and Asia is presented. Following, there are investigations from these countries regarding the consumer perception and behavior in relation to Corporate Social Responsibility. Finally, a German research project is presented, which has analyzed consumer perception and behavior in Germany. The work ends with a short conclusion. At that stage final results are still under development. The author will present them at the 5th ICEBE.

Suggested Citation

  • Katharina Hedderich, 2014. "Corporate Social Responsibility In Germany And Other Countries," Balkan Region Conference on Engineering and Business Education, Sciendo, vol. 1(1), pages 373-378, August.
    • Handle: RePEc:vrs:brcebe:v:1:y:2014:i:1:p:373-378:n:59
    DOI: 10.2478/cplbu-2014-0059
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    References listed on IDEAS

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