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Trust – the Intangible Asset of Policyholder Behavior on Insurance Market

Author

Listed:
  • Mureşan Gabriela-Mihaela

    (Department of Finance, Babeş- Bolyai University, Cluj-Napoca, Romania)

  • Armean Gabriel

    (Econométrie et Statistique Appliquée, Université d'Orléans, France; Babeș-Bolyai University, Cluj-Napoca, Romania)

Abstract

Our analysis aims to identify the typology of consumers’ behavior on insurance market. The initial sample consisted of 1579 individuals who were randomly selected by Metro Media Transilvania (MMT) with the Computer-Assisted Telephonic Interview (CATI) method. Using the Multiple Correspondence Analysis (MCA) and logistic regression, we are showing that higher levels of trust, pleasant experiences, income and education have a positive impact on insurance development.

Suggested Citation

  • Mureşan Gabriela-Mihaela & Armean Gabriel, 2016. "Trust – the Intangible Asset of Policyholder Behavior on Insurance Market," Scientific Annals of Economics and Business, Sciendo, vol. 63(s1), pages 125-136, December.
    • Handle: RePEc:vrs:aicuec:v:63:y:2016:i:s1:p:125-136:n:7
    DOI: 10.1515/saeb-2016-0139
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    References listed on IDEAS

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    4. Chi-Hung Chang & Chien-Chiang Lee, 2012. "Non-Linearity Between Life Insurance and Economic Development: A Revisited Approach," The Geneva Risk and Insurance Review, Palgrave Macmillan;International Association for the Study of Insurance Economics (The Geneva Association), vol. 37(2), pages 223-257, September.
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