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Shopping Tourism - As Consumption And Entertainment

Author

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  • Mihail Mihaylov

    (University of National and World Economy, Sofia)

Abstract

The aim of the study is to prove that based on the individual psycho-physical and social qualities of consumers, shopping can be considered as entertainment and a type of tourism. The object of analysis are consumers with their personal preferences and belief in the usefulness and pleasure of the shopping. The subject of research is the shopping as entertainment and type of tourism. The relevance of the study is determined by the increasingly available free time of consumers, as well as the ability to combine consumer purchases for everyday use and the pleasure of acquiringitems with emotional value.

Suggested Citation

  • Mihail Mihaylov, 2020. "Shopping Tourism - As Consumption And Entertainment," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 222-228, October.
    • Handle: RePEc:vra:pr2010:y:2020:i:1:p:222-228
    DOI: 10.36997/TC2020.222
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    References listed on IDEAS

    as
    1. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
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    More about this item

    Keywords

    shoppingtourism; entertainmentindustry; free time.;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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