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E-commerce and Competitiveness of the Bulgarian Trade Sector

Author

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  • Violeta Dimitrova

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

Digitalisation in trading processes is one of the main sources of economic growth. Retail and wholesale trade are significantly and directly affected by the ongoing process, the dynamics of which increased in the conditions of economic crisis and Covid-19 pandemic. This study aims to make a comparative analysis of the trade sector in Bulgaria in comparison with the European countries, Central and Eastern Europe in particular, for the period after the 2008 economic crisis until the onset of the current crisis. We carried out a descriptive analysis by key economic indicators such as sales growth, e-GDP, gross margin of goods of resales, and labour productivity. We used mainly Eurostat data for the trade sectors according to the Statistical classification of economic activities in the European Community, as well as some date from the National Statistical Institute of Bulgaria (NSI).

Suggested Citation

  • Violeta Dimitrova, 2020. "E-commerce and Competitiveness of the Bulgarian Trade Sector," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(3), pages 3-11, December.
    • Handle: RePEc:vra:journl:v:9:y:2020:i:3:p:3-11
    DOI: 10.36997/IJUSV-ESS/2020.9.3.3
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    References listed on IDEAS

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    1. Helen Couclelis, 2004. "Pizza over the Internet: e-commerce, the fragmentation of activity and the tyranny of the region," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 16(1), pages 41-54, January.
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    More about this item

    Keywords

    trade sector competitiveness; e-commerce; digitalization; retailing; wholesaling; gross margin;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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