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Restaurant Chains: Opportunities and Prospects for Bulgarian Foodservice Operators

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  • Georgina Lukanova

    (University of Economics - Varna)

Abstract

Multiplication of objects or joining an existing chain is a good alternative for the development of the Bulgarian independent foodservice operators, which has been little studied in the Bulgarian specialized literature. In Bulgaria, as a country with developed tourism and cross-road geographical position, as well as a "new" market, the restaurant industry, including the multiplication of sites, has great potential. It is essential that the restaurant owners and managers are well informed about the features, advantages and disadvantages of the various forms of restaurant associations. In this regard, the aim of the paper is to present a summary of structured information about the restaurant chains, to analyze their contemporary development at international and national level, and on this basis to reveal opportunities that independent foodservice operators in Bulgaria can take advantage of.

Suggested Citation

  • Georgina Lukanova, 2019. "Restaurant Chains: Opportunities and Prospects for Bulgarian Foodservice Operators," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 91-100, December.
    • Handle: RePEc:vra:journl:v:8:y:2019:i:3:p:91-100
    DOI: 10.36997/IJUSV-ESS/2019.8.3.91
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    References listed on IDEAS

    as
    1. Stanworth, John & Curran, James, 1999. "Colas, burgers, shakes, and shirkers: Towards a sociological model of franchising in the market economy," Journal of Business Venturing, Elsevier, vol. 14(4), pages 323-344, July.
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    More about this item

    Keywords

    restaurant chains; franchising; marketing consortia; foodservice operators;
    All these keywords.

    JEL classification:

    • Z39 - Other Special Topics - - Tourism Economics - - - Other

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