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The growth strategies in the hospitality industry from the perspective of the forgotten effects

Author

Listed:
  • Onofre Martorell-Cunill

    (University of Balearic Islands)

  • Anna M. Gil-Lafuente

    (University of Barcelona)

  • Antoni Socias Salvà

    (University of Balearic Islands)

  • Carles Mulet Forteza

    (University of Balearic Islands)

Abstract

This paper, using fuzzy incidence matrix, determines the causes why of major hotel chains in the world by number of rooms have used certain growth strategies for implement their international expansion. Both direct cause and second generation causes have been identified. In fact, determining the second generation effects (or forgotten effects) is one of the main contributions of this study as it shows that those causes that are usually not foreseen, at least in the first instance, affect notably in the expansion strategies of hotel chains in the medium and long term.

Suggested Citation

  • Onofre Martorell-Cunill & Anna M. Gil-Lafuente & Antoni Socias Salvà & Carles Mulet Forteza, 2014. "The growth strategies in the hospitality industry from the perspective of the forgotten effects," Computational and Mathematical Organization Theory, Springer, vol. 20(2), pages 195-210, June.
    • Handle: RePEc:spr:comaot:v:20:y:2014:i:2:d:10.1007_s10588-013-9167-9
    DOI: 10.1007/s10588-013-9167-9
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    References listed on IDEAS

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    Cited by:

    1. Felipe Chávez-Bustamante & Elliott Mardones-Arias & Julio Rojas-Mora & Jaime Tijmes-Ihl, 2023. "A Forgotten Effects Approach to the Analysis of Complex Economic Systems: Identifying Indirect Effects on Trade Networks," Mathematics, MDPI, vol. 11(3), pages 1-20, January.

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