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The growth strategies in the hospitality industry from the perspective of the forgotten effects

Author

Listed:
  • Onofre Martorell-Cunill

    (University of Balearic Islands)

  • Anna M. Gil-Lafuente

    (University of Barcelona)

  • Antoni Socias Salvà

    (University of Balearic Islands)

  • Carles Mulet Forteza

    (University of Balearic Islands)

Abstract

This paper, using fuzzy incidence matrix, determines the causes why of major hotel chains in the world by number of rooms have used certain growth strategies for implement their international expansion. Both direct cause and second generation causes have been identified. In fact, determining the second generation effects (or forgotten effects) is one of the main contributions of this study as it shows that those causes that are usually not foreseen, at least in the first instance, affect notably in the expansion strategies of hotel chains in the medium and long term.

Suggested Citation

  • Onofre Martorell-Cunill & Anna M. Gil-Lafuente & Antoni Socias Salvà & Carles Mulet Forteza, 2014. "The growth strategies in the hospitality industry from the perspective of the forgotten effects," Computational and Mathematical Organization Theory, Springer, vol. 20(2), pages 195-210, June.
    • Handle: RePEc:spr:comaot:v:20:y:2014:i:2:d:10.1007_s10588-013-9167-9
    DOI: 10.1007/s10588-013-9167-9
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    References listed on IDEAS

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    1. Farok J Contractor & Sumit K Kundu, 1998. "Modal Choice in a World of Alliances: Analyzing Organizational Forms in the International Hotel Sector," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 29(2), pages 325-356, June.
    2. Gatignon, Hubert & Anderson, Erin, 1988. "The Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 4(2), pages 305-336, Fall.
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    4. Erika Anselin-Avila & Anna Maria Gil-Lafuente, 2009. "Fuzzy logic in the strategic analysis: impact of the external factors over business," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 3(5), pages 515-534.
    5. Sanjeev Agarwal & Sridhar N Ramaswami, 1992. "Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internationalization Factors," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(1), pages 1-27, March.
    6. Fevzi Okumus, 2004. "Implementation of yield management practices in service organisations: empirical findings from a major hotel group," The Service Industries Journal, Taylor & Francis Journals, vol. 24(6), pages 65-89, November.
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    Cited by:

    1. Felipe Chávez-Bustamante & Elliott Mardones-Arias & Julio Rojas-Mora & Jaime Tijmes-Ihl, 2023. "A Forgotten Effects Approach to the Analysis of Complex Economic Systems: Identifying Indirect Effects on Trade Networks," Mathematics, MDPI, vol. 11(3), pages 1-20, January.

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