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The Impact of Social Media on the Destination Image Formation and Tourist Behavior

Author

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  • Galina Ilieva

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

Social Media is becoming more important in the daily lives of consumers and can plays a major role in forming impressions about tourism destinations. This is especially true during the current pandemic, when traveling is restricted and people increase the time they spend online. Social media can play a distinguished role in searching for and sharing travel information. Moreover, social media also impacts travel decisions regarding which destination to select. Therefore it is particularly important for the tourism industry, where competition to attract tourists is the biggest concern. The purpose of this study is to find out the influence of social media on the destination image and impact on the visit decision.

Suggested Citation

  • Galina Ilieva, 2022. "The Impact of Social Media on the Destination Image Formation and Tourist Behavior," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(1), pages 58-66, April.
    • Handle: RePEc:vra:journl:v:11:y:2022:i:1:p:58-66
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    File URL: http://su-varna.org/journal/IJUSV-ESS/2022.11.1/58-66.pdf
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    References listed on IDEAS

    as
    1. Estela Marine-Roig, 2021. "Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts," Tourism and Hospitality, MDPI, vol. 2(1), pages 1-17, January.
    2. Ramdan Muhamad Rizky & Rahardjo Kusdi & Abdillah Yusri, 2017. "The impact of e-WOM on destination image, attitude toward destination and travel intention," Russian Journal of Agricultural and Socio-Economic Sciences, CyberLeninka;Редакция журнала Russian Journal of Agricultural and Socio-Economic Sciences, vol. 61(1), pages 94-104.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    social media; image; destination; tourist behaviour; visit intention;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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