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Standardization and Certification of Service in the Bulgarian Hotel Industry

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  • Teodora Teofilova

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

The tourism market in recent decades has been characterised by an increasing number and diversity of accommodations. This global trend also applies to Bulgaria, where the tourism industry is well developed. Trends in tourism demand and the increased criteria of tourists require an increasingly diverse and quality hotel offering, as well as consideration of opportunities to create sustainable service standards oriented towards positive results and creating more loyal customers. This paper presents an analysis of the strengths, weaknesses, opportunities, and threats facing service in hotels. Its main objective is to explore the attitudes of entrepreneurs in the industry as well as the level of awareness of the need to apply new knowledge and skills to hotel service standardization and certification.

Suggested Citation

  • Teodora Teofilova, 2022. "Standardization and Certification of Service in the Bulgarian Hotel Industry," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(1), pages 130-137, April.
    • Handle: RePEc:vra:journl:v:11:y:2022:i:1:p:130-137
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    File URL: http://su-varna.org/journal/IJUSV-ESS/2022.11.1/130-137.pdf
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    References listed on IDEAS

    as
    1. Manders, Basak & de Vries, Henk J. & Blind, Knut, 2016. "ISO 9001 and product innovation: A literature review and research framework," Technovation, Elsevier, vol. 48, pages 41-55.
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    More about this item

    Keywords

    tourism; hotel service; standardization; certification; quality; SWOT analysis;
    All these keywords.

    JEL classification:

    • Z30 - Other Special Topics - - Tourism Economics - - - General

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