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Environmental attitude, motivations and values for marine biodiversity protection

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  • Halkos, George
  • Matsiori, Steriani

Abstract

This study explores people’s environmental attitudes and motives for putting economic values to marine biodiversity and its protection. Primary data were collected from a sample of 359 people living in two important Greek coastal port cities: Thessaloniki and Volos. Respondents’ environmental attitude was measured with the New Ecological Paradigm (NEP) scale, and economic values were derived from a referendum, contingent valuation method (CVM) survey for protecting marine biodiversity. Use of appropriate statistical methods revealed three factors of environmental attitudes; namely, man dominate to nature, anti-anthropocentrism and limits to growth. Significant relationships are found between NEP scale factors and socio-economic characteristics and individuals’ opinions about marine biodiversity utility. Pro-environmental behavior or attitudes are associated with higher NEP scale scores. At a second stage and in a logistic regression setup the relation between people’s willingness to pay (WTP) for marine biodiversity protection with their socio-economic characteristics and the PCA extracted results are explored. Pro-environmental attitudes influence the estimates of mean WTP. Significant relationships are found between environmental attitudes and non-use motivations and WTP and ethical motives for species protection. Finally individuals’ mean WTP for marine biodiversity protection was calculated approximately equal to € 29 per person.

Suggested Citation

  • Halkos, George & Matsiori, Steriani, 2015. "Environmental attitude, motivations and values for marine biodiversity protection," MPRA Paper 63947, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:63947
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    More about this item

    Keywords

    Environmental attitudes; NEP scale; CVM; WTP; biodiversity.;
    All these keywords.

    JEL classification:

    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General
    • C52 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Evaluation, Validation, and Selection
    • Q20 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - General
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics

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