Consumer behavior and customer relationship management in mental health services
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DOI: 10.29141/2218-5003-2020-11-3-4
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References listed on IDEAS
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More about this item
Keywords
consumer behavior; customer relationship management; mental health services; mental health marketing; healthcare strategy;All these keywords.
JEL classification:
- I10 - Health, Education, and Welfare - - Health - - - General
- I12 - Health, Education, and Welfare - - Health - - - Health Behavior
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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