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Sustainable Development and Social-Ethical Marketing

Author

Listed:
  • Alla G. Dementieva

    (Moscow State Institute of International Relations (University) under the Ministry of Foreign Affairs of the Russian Federation)

  • Maria I. Sokolova

    (Moscow State Institute of International Relations (University) under the Ministry of Foreign Affairs of the Russian Federation)

Abstract

The research aims to examine the relationship between social-ethical marketing and sustainable development of large business in current conditions. Methodological basis of the research includes the theory of social-ethical marketing, concepts of sustainable development and corporate social responsi? bility. The authors characterize key international documents in this field. They prove that social-ethical marketing is becoming an important tool of corporate social responsibility of large business that ensures its contribution to sustainable development. The research shows that for sustainable development of business it is necessary to adopt programmes that accumulate plans of each of a company’s subdivi? sions concerning the achievement of target indicators in economic, social and environmental spheres, supporting the stability of company operation, as well as constant monitoring of their fulfillment. The authors pay particular attention to the analysis of non-financial reporting, which characterises sustain? ability and security of business, its readiness to cooperate with stakeholders and is an inherent part of social-ethical marketing. Practical results of the research proceed from the analysis of the data on par? ticipation of large Russian business in implementation of the concept of sustainable development and introduction of the main principles of social marketing in company activities.

Suggested Citation

  • Alla G. Dementieva & Maria I. Sokolova, 2018. "Sustainable Development and Social-Ethical Marketing," Journal of New Economy, Ural State University of Economics, vol. 19(5), pages 5-15, October.
    • Handle: RePEc:url:izvest:v:19:y:2018:i:5:p:5-15
    DOI: 10.29141/2073-1019-2018-19-5-1
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    References listed on IDEAS

    as
    1. José V. Frias‐Aceituno & Lazaro Rodriguez‐Ariza & I.M Garcia‐Sanchez, 2013. "The Role of the Board in the Dissemination of Integrated Corporate Social Reporting," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(4), pages 219-233, July.
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    Cited by:

    1. V.A. Bondarenko & N.V. Przhedetzkaya & E.V. Pisareva & K.A. Larionova & K.V. Borzenko & Yu.A. Shevyakov, 2020. "Сustomer-Oriented Business Companies in Russia: Compliance with Reality," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 590-597.

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    More about this item

    Keywords

    sustainable development; social-ethical marketing; corporate social responsibility; international standards; UN Global Compact; Russian companies; non-financial reporting.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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