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Cross-Border Shopping: Examining Motivations from the Perspective of Bruneian Visitors in Limbang, Malaysia

Author

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  • Subramaniam, Thirunaukarasu

    (Department of Southeast Asian Studies Faculty of Arts & Social Sciences, University of Malaya 50603 Kuala Lumpur MALAYSIA)

  • Devadason, Evelyn

    (Department of Economics Faculty of Economics & Administration, University of Malaya 50603 Kuala Lumpur MALAYSIA)

  • Sundararaja, Sivachandralingam

    (History Department Faculty of Arts & Social Sciences, University of Malaya 50603 Kuala Lumpur MALAYSIA)

Abstract

A tourism generating activity that is becoming increasingly important in border-towns of Malaysia is cross-border shopping. The present study investigates the cross-border shopping behavior of Bruneian visitors in Limbang, Sarawak, Malaysia. The objective is to profile the demographic characteristics of the visitors; their spending patterns; and analyze the motivating factors for cross-border shopping. The present study makes three principal findings. First, most of the Bruneian cross-border shoppers are found to be day trippers from the lower income group. Second, the analyses reveal that the purchasing behavior of day trippers differs from that of short-term visitors. The former tends to spend more on food and beverages, whilst the latter are attracted to services in Limbang, such as entertainment outlets. Third,the three major motivating factors from the nine underlying dimensional influences of Brunei-Limbang cross-border shopping are the favourable exchange rate; the various/reliable services available; and the retail atmosphere, which are compensated for by the safe and easy access to Limbang and the low transport costs associated with the travel.

Suggested Citation

  • Subramaniam, Thirunaukarasu & Devadason, Evelyn & Sundararaja, Sivachandralingam, 2013. "Cross-Border Shopping: Examining Motivations from the Perspective of Bruneian Visitors in Limbang, Malaysia," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 47(1), pages 21-30.
    • Handle: RePEc:ukm:jlekon:v:47:y:2013:i:1:p:21-30
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    References listed on IDEAS

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    1. Kwabena A. Anaman & Rose Aminah Ismail, 2002. "Cross-Border Tourism From Brunei Darussalam To Eastern Malaysia: An Empirical Analysis," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., vol. 47(01), pages 65-87.
    2. Nielsen, Soren Bo, 2002. "Cross-border shopping from small to large countries," Economics Letters, Elsevier, vol. 77(3), pages 309-313, November.
    3. Tak Kee Hui & David Wan, 2008. "The cross-border shoppers' behaviour: the case of Singapore," International Journal of Data Analysis Techniques and Strategies, Inderscience Enterprises Ltd, vol. 1(1), pages 104-115.
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    Cited by:

    1. Siti Sabrina Imji Rahim & Shahrizal Saad & Ravichandran Moorthy & Mohd Ikbal Mohd Huda, 2023. "Border Security Crisis in Malaysia and its Impact on the National Economy," Business and Economic Research, Macrothink Institute, vol. 13(4), pages 39-58, December.

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