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Does Lawyer Advertising Adversely Influence the Image of Lawyers in the United States? An Alternative Perspective and New Empirical Evidence

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  • Cebula, Richard J

Abstract

Using multiple regression analysis, this study investigates the impact of lawyer advertising on the public's image of the law profession. The analysis, which includes variables to reflect per capita real outlays on lawyer advertising, the public's image of politicians, long-term trends in the image of lawyers, the per capita number of civil suits commenced in U.S. district courts, and the divorce rate, finds that lawyer advertising raises the public's esteem for the law profession. Moreover, causality tests supplementing the regression estimation reinforce this conclusion while revealing a bidirectional relationship between lawyer advertising and lawyer image. Copyright 1998 by the University of Chicago.

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  • Cebula, Richard J, 1998. "Does Lawyer Advertising Adversely Influence the Image of Lawyers in the United States? An Alternative Perspective and New Empirical Evidence," The Journal of Legal Studies, University of Chicago Press, vol. 27(2), pages 503-516, June.
    • Handle: RePEc:ucp:jlstud:v:27:y:1998:i:2:p:503-16
    DOI: 10.1086/468030
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    Cited by:

    1. Stone, Michael P. & Miceli, Thomas J., 2012. "Optimal attorney advertising," International Review of Law and Economics, Elsevier, vol. 32(3), pages 329-338.
    2. Friehe, Tim & Gabuthy, Yannick & Lambert, Eve-Angéline, 2020. "Settlement implications of lawyer advertising," International Review of Law and Economics, Elsevier, vol. 61(C).
    3. Douglas Cumming, 2001. "Settlement Disputes: Evidence from a Legal Practice Perspective," European Journal of Law and Economics, Springer, vol. 11(3), pages 249-280, May.

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