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Advertising as Information: An Empirical Note

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  • Laband, David N

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  • Laband, David N, 1986. "Advertising as Information: An Empirical Note," The Review of Economics and Statistics, MIT Press, vol. 68(3), pages 517-521, August.
    • Handle: RePEc:tpr:restat:v:68:y:1986:i:3:p:517-21
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    Cited by:

    1. Frankling Mixon & Len Trevino & Angel Bales, 2004. "Just-below Princing Strategies in the Music Industry: Empirical Evidence," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 11(2), pages 165-174.
    2. Mitchell Lovett & Renana Peres & Ron Shachar, 2014. "A Data Set of Brands and Their Characteristics," Marketing Science, INFORMS, vol. 33(4), pages 609-617, July.
    3. Trevon D. Logan & Manisha Shah, 2013. "Face Value: Information and Signaling in an Illegal Market," Southern Economic Journal, John Wiley & Sons, vol. 79(3), pages 529-564, January.
    4. Robert Bartels & Denzil Fiebig & Arthur Soest, 2006. "Consumers and experts: an econometric analysis of the demand for water heaters," Empirical Economics, Springer, vol. 31(2), pages 369-391, June.
    5. Ladislava Grochová, 2011. "Advertising as a possible determinant of private consumption," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 59(4), pages 97-104.
    6. David W. Boyd, 1996. "Resale Price Maintenance or Dealer Exclusive Territories? Toward a Theory of Product Distribution," The American Economist, Sage Publications, vol. 40(2), pages 86-94, October.
    7. Comyns, Breeda & Figge, Frank & Hahn, Tobias & Barkemeyer, Ralf, 2013. "Sustainability reporting: The role of “Search”, “Experience” and “Credence” information," Accounting forum, Elsevier, vol. 37(3), pages 231-243.
    8. Franklin G. Mixon & Chandini Sankaran & Kamal P. Upadhyaya, 2019. "Is Political Ideology Stable? Evidence from Long-Serving Members of the United States Congress," Economies, MDPI, vol. 7(2), pages 1-19, May.
    9. Franklin Mixon, 1999. "Customer return policies for experience goods: the impact of product price and consumer search costs on seller-provided informational cues," Applied Economics, Taylor & Francis Journals, vol. 31(3), pages 331-336.
    10. Robert B. Ekelund & Mark Thornton, 2019. "Extreme Credence and Imaginary Goods," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 47(3), pages 361-371, September.
    11. Ernst, Holger & Wickede, Anje, 1999. "Einflußfaktoren auf die Glaubwürdigkeit kundenorientierter Produkt-Vorankündigungen: Ein signaltheoretischer Ansatz," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 515, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.

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