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Investigating Spiritual Tourism Experience Quality, Destination Image, And Loyalty: The Mediating Role Of Perceived Sacredness And Subjective Wellbeing

Author

Listed:
  • Fatchur Rohman

    (Professor, Universitas Brawijaya, Department of Management, MT. Haryono. No.165, Malang, Indonesia)

  • Ananda Sabil Hussein

    (Universitas Brawijaya, Department of Management, MT. Haryono, No. 165, Malang, Indonesia)

  • Raditha Hapsari

    (Universitas Brawijaya, Department of Management, MT. Haryono, No.165, Malang, Indonesia)

  • Dian Tamitiadini

    (Universitas Brawijaya, Department of Communication Science, MT. Haryono, No. 165, Malang, Indonesia)

Abstract

Purpose – This study aims to ascertain the links between experience quality, destination image, subjective well-being, and perceived holiness, and their effects on Indonesian spiritual tourists’ loyalty.Design – This study was designed as descriptive and explanatory research to explain the relationship between the observed variables within the proposed model. Methodology – PLS analysis was used to analyze the data collected from 277 respondents. Findings – This study revealed that the most important indicators of tourist loyalty are the destination image and perceived sacredness. While experience quality does not have a direct influence on tourist loyalty, this study demonstrates that it does have a direct effect on subjective well-being. Destination image was also found to have a direct influence on subjective wellbeing and perceived sacredness. Furthermore, this study discovered that perceived sacredness has a considerable mediating influence on the effect of destination image on tourist loyalty. Originality of the research – This study develops a conceptual model to predict tourists’ loyalty in the context of spiritual tourism in Indonesia by combining the constructs of experience quality, destination image, subjective well-being, and perceived sacredness. Additionally, this study demonstrates the theoretical importance of perceived sacredness in mediating the influence of experience quality on tourists’ loyalty

Suggested Citation

  • Fatchur Rohman & Ananda Sabil Hussein & Raditha Hapsari & Dian Tamitiadini, 2023. "Investigating Spiritual Tourism Experience Quality, Destination Image, And Loyalty: The Mediating Role Of Perceived Sacredness And Subjective Wellbeing," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 29(1), pages 133-145, January.
    • Handle: RePEc:tho:journl:v:29:y:2023:n:1:p:133-145
    DOI: https://doi.org/10.20867/thm.29.1.11
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    References listed on IDEAS

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    1. Hair, Joe F. & Howard, Matt C. & Nitzl, Christian, 2020. "Assessing measurement model quality in PLS-SEM using confirmatory composite analysis," Journal of Business Research, Elsevier, vol. 109(C), pages 101-110.
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    More about this item

    Keywords

    experience quality; destination image; perceived sacredness; subjective wellbeing; tourist loyalty; spiritual tourism;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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