The involvement of the public and private sector - elements with influence on travel & tourism demand during the crisis period

In the context of the economic crisis, the consumers´ behavior registered changes, so tourists have become highly price sensitive and tending to economize on the duration of their holidays. Starting with the changes generated by the economic crisis, the need to achieve a new economic level is felt both in the public sector through the development and consolidation of new public policies and also in the private sector through the involvement into solid plans, with adapted initiatives. The purpose of this paper is to capture the impact of the public and private sectors involvement on the Travel& Tourism (T& T) demand during the current economic crisis, the period 2008-2010. As design, the content is divided into three main parts, as follows: the perspectives of public and private sector on T& T industry, the impact of the economic crisis on T& T, and the econometric analysis which is concentrated on the connection between the T& T demand and some potential variables with impact on it. The methodology refers mainly to the econometric analysis, constructed in concordance with the findings of the paper. In order to test the link between the variables, the author uses the macroeconomic approach, by including into analysis the European Union member countries. Regarding originality, the paper reveals the positive influence, as real growth, of the T& T Direct Industry in GDP and the capital investment in T& T on the T& T demand.