IDEAS home Printed from https://ideas.repec.org/a/tec/journl/v18y2021i1p83-94.html
   My bibliography  Save this article

Does Impact of Entrepreneurial Literacy and Digital Literacy on a Businessmen Who Influences the Strategy to Maintain SME in The Pandemic Era?

Author

Listed:
  • Raya Sulistyowati

    (Universitas Negeri Surabaya)

Abstract

The current pandemic condition, SME players must be to adapt and expand their business strategy from conventional ones to digital ones, such as Facebookads, InstagramBusiness, Shopee, Lazada, OLX, Bukalapak, etc. The purpose of this research is to conduct a comprehensive study of the impact of entrepreneurial literacy and digital literacy on business actors who influence strategies to maintain SMEs in the Pandemic Era. This research was conducted us descriptive qualitative methods by means of observation, documentation and interviews. Viewed from the point of view of the place of research, this research is included in the type of field research field research. Entrepreneurial literacy and digital literacy can generateentrepreneurial, independent and creative spirit. Impact entrepreneurial literacy has been considered as an important factor for growing and developing entrepreneurial passion, spirit and behavior among SMEs. Entrepreneurial literacy can shape mindset, attitude, and behavior of being a true entrepreneur, thus leading them to choose entrepreneurship as a career choice. Digital literacy is very effective in being used as a survival strategy in the era of the Covid pandemic. The sophistication of digitalization functions as a means of carrying out promotional activities, making it easy to exchange information with anyone through existing facilities.

Suggested Citation

  • Raya Sulistyowati, 2021. "Does Impact of Entrepreneurial Literacy and Digital Literacy on a Businessmen Who Influences the Strategy to Maintain SME in The Pandemic Era?," Technium Social Sciences Journal, Technium Science, vol. 18(1), pages 83-94, April.
    • Handle: RePEc:tec:journl:v:18:y:2021:i:1:p:83-94
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/socialsciences/article/view/2971
    Download Restriction: no
    File URL: https://techniumscience.com/index.php/socialsciences/article/view/2971
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Manu, Franklyn A. & Sriram, Ven, 1996. "Innovation, marketing strategy, environment, and performance," Journal of Business Research, Elsevier, vol. 35(1), pages 79-91, January.
    2. Prajogo, Daniel I., 2016. "The strategic fit between innovation strategies and business environment in delivering business performance," International Journal of Production Economics, Elsevier, vol. 171(P2), pages 241-249.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Teimuraz Gogokhia & George Berulava, 2021. "Business environment reforms, innovation and firm productivity in transition economies," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 11(2), pages 221-245, June.
    2. Tohru Yoshioka-Kobayashi & Tomofumi Miyanoshita & Daisuke Kanama, 2020. "Revisiting incremental product innovations in the food-manufacturing industry: an empirical study on the effect of intellectual property rights," Journal of Economic Structures, Springer;Pan-Pacific Association of Input-Output Studies (PAPAIOS), vol. 9(1), pages 1-19, December.
    3. Régis Coeurderoy & Rodolphe Durand, 2001. "La cohérence des choix stratégiques:l'impact des décisions d'entrée et des stratégies génériques sur la performance organisationnelle des firmes," Revue Finance Contrôle Stratégie, revues.org, vol. 4(3), pages 57-88, September.
    4. Aspara, Jaakko & Tikkanen, Henrikki, 2013. "Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications," Journal of Business Research, Elsevier, vol. 66(5), pages 593-602.
    5. Alok Kumar Singh & Jyoti Verma & Rajeev Verma, 2020. "Understanding Role of Market-orientated IT Competence and Knowledge Sharing Mechanism in Gaining Competitive Advantage," Global Business Review, International Management Institute, vol. 21(2), pages 418-435, April.
    6. Vendrell-Herrero, Ferran & Bustinza, Oscar F. & Opazo-Basaez, Marco, 2021. "Information technologies and product-service innovation: The moderating role of service R&D team structure," Journal of Business Research, Elsevier, vol. 128(C), pages 673-687.
    7. Graeme Joseph Allen, 2022. "Concepturealize™: a new contribution to generate real-needs-focussed, user-centred, lean business models," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-33, December.
    8. Xue-Zhou Zhao & Jun Chen & Feng-Wen Chen & Wei Wang & Senmao Xia, 2020. "How High-Polluting Firms Suffer from Being Distracted form Intended Purpose: A Corporate Social Responsibility Perspective," IJERPH, MDPI, vol. 17(24), pages 1-29, December.
    9. Muhammad Sajjad Bashir & Sajid Haider & Muhammad Ali Asadullah & Munir Ahmed & Muhammad Sajjad, 2020. "Moderated Mediation Between Transformational Leadership and Organizational Commitment: The Role of Procedural Justice and Career Growth Opportunities," SAGE Open, , vol. 10(2), pages 21582440209, June.
    10. Hung M. Nguyen & George Onofrei & Dothang Truong & Simon Lockrey, 2020. "Customer green orientation and process innovation alignment: A configuration approach in the global manufacturing industry," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2498-2513, September.
    11. Qinghua Fu & Muhammad Safdar Sial & Muhammad Zulqarnain Arshad & Ubaldo Comite & Phung Anh Thu & József Popp, 2021. "The Inter-Relationship between Innovation Capability and SME Performance: The Moderating Role of the External Environment," Sustainability, MDPI, vol. 13(16), pages 1-14, August.
    12. Jessica Alzamora-Ruiz & María Fuentes-Fuentes & Myriam Martinez-Fiestas, 2021. "Together or separately? Direct and synergistic effects of Effectuation and Causation on innovation in technology-based SMEs," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1917-1943, December.
    13. Cheng, Colin C.J. & Krumwiede, Dennis, 2017. "What makes a manufacturing firm effective for service innovation? The role of intangible capital under strategic and environmental conditions," International Journal of Production Economics, Elsevier, vol. 193(C), pages 113-122.
    14. Chung, Leanne & Lo, Carlos Wing-Hung & Li, Pansy Hon Ying, 2016. "The interaction effects of institutional constraints on managerial intentions and sustainable performance," International Journal of Production Economics, Elsevier, vol. 181(PB), pages 374-383.
    15. Minh-Hieu Le & Wen-Min Lu, 2024. "An integrated multiple objective decision making approach for exploring the competitiveness of pharmaceutical multinational enterprises," Annals of Operations Research, Springer, vol. 341(1), pages 401-426, October.
    16. Yan Han & Cheng Pan & Fengjun Jin, 2023. "Does the Improvement of the Business Environment Improve the Innovation Efficiency of Enterprises? Evidence from the Listed Companies in China," Sustainability, MDPI, vol. 15(14), pages 1-25, July.
    17. Jie Yang & Jiafu Su & Lijun Song, 2019. "Selection of Manufacturing Enterprise Innovation Design Project Based on Consumer’s Green Preferences," Sustainability, MDPI, vol. 11(5), pages 1-16, March.
    18. Simpson, Penny M. & Siguaw, Judy A. & Enz, Cathy A., 2006. "Innovation orientation outcomes: The good and the bad," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1133-1141, October.
    19. Domingo García Pérez-De-Lema & Peter Bent Hansen & Antonia Madrid-Gujjarro & Jane Lucia Silva-Santos, 2019. "INFLUENCE OF THE BUSINESS ENVIRONMENT IN THE DYNAMICS OF INNOVATION AND IN THE PERFORMANCE OF SMEs," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(05), pages 1-25, June.
    20. Suo, Xuekun & Zhang, Longting & Guo, Rong & Lin, Han & Yu, Mingchuan & Du, Xiuhong, 2024. "The inverted U-shaped association between digital economy and corporate total factor productivity: A knowledge-based perspective," Technological Forecasting and Social Change, Elsevier, vol. 203(C).

    More about this item

    Keywords

    Entrepreneurship Literacy; Digital Literacy; Business Strategy;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:journl:v:18:y:2021:i:1:p:83-94. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tasente Tanase (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.