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Adapting business model with Covid-19 pandemic using business strategic cards

Author

Listed:
  • Rosa Prafitri Juniarti

    (Universitas Negeri Surabaya)

  • Ahmad Ajib Ridlwan

    (Universitas Negeri Surabaya)

  • Ika Diyah Candra Arifah

    (Universitas Negeri Surabaya)

  • Fandi Fatoni

    (Universitas Negeri Surabaya)

  • A'rasy Fahrullah

    (Universitas Negeri Surabaya)

  • Achmad Kautsar

    (Universitas Negeri Surabaya)

Abstract

The Covid-19 pandemic crisis has dealt a severe blow to the Indonesian economy, especially the informal sector that driven by small and medium enterprises (SMEs). The implementation of physical and social distancing as part of a health protocol to overcome the pandemic forces food and beverage SMEs to adjust its product quality and service provision based on these standards and become more consumer-oriented. It is relevant to changing consumer lifestyles, which prioritize hygiene and product benefits for health. To adapt to this situation, SMEs are also required to adjust business models that support work flexibility, collaborative teamwork, and organize workplaces with incremental and iterative work sequences to achieve constant developing changes and help them to achieve their goals more effectively. Therefore, this study aims to analyze the process of adaptation of business models in food and beverage SMEs in Surabaya to the Covid-19 pandemic crisis.

Suggested Citation

  • Rosa Prafitri Juniarti & Ahmad Ajib Ridlwan & Ika Diyah Candra Arifah & Fandi Fatoni & A'rasy Fahrullah & Achmad Kautsar, 2021. "Adapting business model with Covid-19 pandemic using business strategic cards," Technium Social Sciences Journal, Technium Science, vol. 16(1), pages 383-387, February.
    • Handle: RePEc:tec:journl:v:16:y:2021:i:1:p:383-387
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    References listed on IDEAS

    as
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    2. Christensen, Jens Froslev & Olesen, Michael Holm & Kjaer, Jonas Sorth, 2005. "The industrial dynamics of Open Innovation--Evidence from the transformation of consumer electronics," Research Policy, Elsevier, vol. 34(10), pages 1533-1549, December.
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    More about this item

    Keywords

    Agile Business Model; Covid-19; food and baverages; SMEs; CRM;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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