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From trash to treasure: A checklist to identify high-potential NPD projects from previously rejected projects

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  • Qin, Jian
  • van der Rhee, Bo

Abstract

Recent research suggests that by reviewing previously rejected projects in NPD portfolios, it is possible to identify lessons learnt and better manage and handle new projects. Therefore, we argue that there might be hidden treasures in previously rejected new product projects due to recent technology developments or changes in customer preferences. However, after a systematic literature review and interviews with managers we found that there were no suitable tools available for firms to re-assess previously rejected projects. Therefore, by employing multiple qualitative methodological techniques, this study enriches the Stage-Gate model and innovation literature by developing a checklist that firms can use to identify potentially successful new products (treasures) among previously rejected projects (trash). As such, the checklist in this study is not only helpful for reducing the sunk cost associated with previously rejected projects, but can also exploit their potential for success, and become the company's new growth engine.

Suggested Citation

  • Qin, Jian & van der Rhee, Bo, 2021. "From trash to treasure: A checklist to identify high-potential NPD projects from previously rejected projects," Technovation, Elsevier, vol. 104(C).
    • Handle: RePEc:eee:techno:v:104:y:2021:i:c:s0166497221000407
    DOI: 10.1016/j.technovation.2021.102259
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    Cited by:

    1. Wang, Tao, 2023. "Toward an understanding of innovation failure: The timing of failure experience," Technovation, Elsevier, vol. 125(C).
    2. Whittaker, Lucas & Mulcahy, Rory & Letheren, Kate & Kietzmann, Jan & Russell-Bennett, Rebekah, 2023. "Mapping the deepfake landscape for innovation: A multidisciplinary systematic review and future research agenda," Technovation, Elsevier, vol. 125(C).
    3. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Mariani, Marcello & Fosso Wamba, Samuel, 2023. "The consequences of innovation failure: An innovation capabilities and dynamic capabilities perspective," Technovation, Elsevier, vol. 128(C).

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