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Investigating the nexus between Mobile Apps Adoption and Privacy Concerns among Users:

Author

Listed:
  • Acheampong Owusu

    (University of Ghana Business School)

  • Ivy Hawah Taana

    (Limkokwing University of Creative Technology)

  • Akeem Soladoye Bakare
  • Daha Tijjani Abdurrahaman

    (Limkokwing University of Creative Technology)

  • Frederick Edem Broni Jnr

    (University of Ghana Business School)

Abstract

There has been a proliferation of Mobile Phones Applications commonly referred to as Mobile Apps lately due to the advancement of technology. These Mobile Apps are used for a myriad of tasks ranging from Mobile Commerce (m-commerce), healthcare, learning, social media, among others. However, with this spread of the Mobile Apps comes the issues of privacy concerns. This study, therefore, seeks to investigate why users continue to use the Mobile Apps despite the privacy concerns and what measures they have put in place to mitigate this menace. Through the Antecedents, Privacy, Concerns, and Outcome (APCO) model, the study developed a research model that was hypothesized and evaluated with 316 respondents from a tertiary institution. The data was analyzed through the partial least squares structural equation model (PLS-SEM). The results indicate that whilst antecedent variable Gender influences Privacy Concern, Experience on the other hand does not. Also, Enjoyment, Privacy Risk, and Trust influence Usage Continuance Intention. Also, Application Popularity influences Change Privacy Settings. Again, Privacy Concern influence Privacy Risk but does not influence Trust. Moreover, Enjoyment, Privacy Risk, and Trust do not influence Change Privacy Settings. This study has given the researchers insights as to why users continue to use Mobile Apps despite the Privacy Concerns that have been raised in the literature. Other implications for theory, policy, and practice are also discussed. Classification-JEL: R00, Z0

Suggested Citation

  • Acheampong Owusu & Ivy Hawah Taana & Akeem Soladoye Bakare & Daha Tijjani Abdurrahaman & Frederick Edem Broni Jnr, 2020. "Investigating the nexus between Mobile Apps Adoption and Privacy Concerns among Users:," Technium Social Sciences Journal, Technium Science, vol. 10(1), pages 167-188, August.
    • Handle: RePEc:tec:journl:v:10:y:2020:i:1:p:167-188
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    References listed on IDEAS

    as
    1. Akeem Soladoye Bakare & Acheampong Owusu & Daha Tijjani Abdurrahaman, 2017. "The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1353231-135, January.
    2. Hyun Byun & Weisheng Chiu & Jung-sup Bae, 2018. "Exploring the Adoption of Sports Brand Apps: An Application of the Modified Technology Acceptance Model," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 9(1), pages 52-65, January.
    3. Eastlick, Mary Ann & Lotz, Sherry L. & Warrington, Patricia, 2006. "Understanding online B-to-C relationships: An integrated model of privacy concerns, trust, and commitment," Journal of Business Research, Elsevier, vol. 59(8), pages 877-886, August.
    4. Tamara Dinev & Paul Hart, 2006. "An Extended Privacy Calculus Model for E-Commerce Transactions," Information Systems Research, INFORMS, vol. 17(1), pages 61-80, March.
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    Cited by:

    1. Daha Tijjani Abdurrahaman & Maimuna Saad Sharubutu & Tasiu Tijjani Sabiu & Sa'adatu Balarabe Adam & Mohammed Gaddafi Ibrahim & Ama Aka Udu, 2021. "Examining the Determinants of eBanking Adoption: Evidence from Nigeria," Technium Social Sciences Journal, Technium Science, vol. 22(1), pages 463-482, August.
    2. Acheampong Owusu & Daha Tijjani Abdurrahaman & Akeem Soladoye Bakare & Ivy Hawah Taana, 2021. "Texting and Making Calls Whilst Driving: Can Hand-Free Car Kits and Smartphones Speaker Tones Come to the Rescue of Ghanaian Drivers?," Technium Social Sciences Journal, Technium Science, vol. 23(1), pages 321-347, September.
    3. Daha Tijjani Abdurrahaman & Acheampong Owusu & Akeem Soladoye Bakare & Adeyanju Apejoye & Muhammad Muhsin Ibrahim & Tijjani Habibu Ahmad, 2021. "Assessing the effects of Celebrity Endorsements of Political Parties: An empirical study of Nigerian 2019 Presidential Elections," Technium Social Sciences Journal, Technium Science, vol. 22(1), pages 676-699, August.

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    More about this item

    Keywords

    Mobile Apps; Privacy Concerns; Ghana;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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