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Who wants to be a social entrepreneur? The role of gender and sustainability orientation

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  • Petra Dickel
  • Gordon Eckardt

Abstract

This study investigates how gender and sustainability orientation shape the effects of perceived desirability and feasibility on social entrepreneurial intentions. It provides indication that the effects differ in comparison to general entrepreneurial intentions. Data from 601 students indicates that women are more likely to translate positive desirability into social entrepreneurial intentions. We further show that a high level of sustainability orientation enhances the effect of perceived desirability and perceived feasibility on the intent to become a social entrepreneur, but is hardly associated with general entrepreneurial intentions. The findings provide insights for better targeting and supporting future social entrepreneurs.

Suggested Citation

  • Petra Dickel & Gordon Eckardt, 2021. "Who wants to be a social entrepreneur? The role of gender and sustainability orientation," Journal of Small Business Management, Taylor & Francis Journals, vol. 59(1), pages 196-218, January.
    • Handle: RePEc:taf:ujbmxx:v:59:y:2021:i:1:p:196-218
    DOI: 10.1080/00472778.2019.1704489
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    Citations

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    Cited by:

    1. Mahmoud Ibrahim Fallatah & Tahar Lazhar Ayed, 2023. "“Entrepreneurizing” College Programs to Increase Entrepreneurial Intentions: A Mediation Framework," Administrative Sciences, MDPI, vol. 13(2), pages 1-14, February.
    2. Manpreet Rajpal & Bindu Singh, 2024. "How to drive sustainable entrepreneurial intentions: Unraveling the nexus of entrepreneurship education ecosystem, attitude and orientation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1705-1721, May.
    3. Ching Yin Ip & Chaoyun Liang, 2023. "Would customers of social enterprises become social entrepreneurs?," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(3), pages 1454-1464, April.
    4. EuiBeom Jeong & Hanna Yoo, 2022. "A systematic literature review of women in social entrepreneurship," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 935-970, December.
    5. Charatsari, Chrysanthi & Michailidis, Anastasios & Lioutas, Evagelos D., 2024. "Do farm advisory organizations promote sustainability? A study in Greece," Agricultural Systems, Elsevier, vol. 218(C).
    6. Shihao Wei & Christopher J. Boudreaux & Zhongfeng Su & Zhan Wu, 2024. "Natural disasters, personal attributes, and social entrepreneurship: an attention-based view," Small Business Economics, Springer, vol. 62(4), pages 1409-1427, April.
    7. Batista-Canino, Rosa M. & Santana-Hernández, Lidia & Medina-Brito, Pino, 2024. "A holistic literature review on entrepreneurial Intention: A scientometric approach," Journal of Business Research, Elsevier, vol. 174(C).
    8. Saule Okutayeva & Emin Askerov & Zubirash Smagulova & Nurgul Yesmagulova & Saida Kaidarova, 2024. "Social entrepreneurship as a catalyst for addressing inequalities and promoting sustainable development," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 11-25.

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