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What College and University Websites Reveal about the Purposes of Higher Education

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  • Kem Saichaie
  • Christopher C. Morphew

Abstract

College and university websites play an important role in the college search process. This study examines the textual and visual elements on the websites of 12 colleges and universities. Findings suggest that websites communicate a message consistent with private purposes of education and inconsistent with those linked to public purposes.

Suggested Citation

  • Kem Saichaie & Christopher C. Morphew, 2014. "What College and University Websites Reveal about the Purposes of Higher Education," The Journal of Higher Education, Taylor & Francis Journals, vol. 85(4), pages 499-530, July.
    • Handle: RePEc:taf:uhejxx:v:85:y:2014:i:4:p:499-530
    DOI: 10.1080/00221546.2014.11777338
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    Cited by:

    1. Elizabeth Knight, 2019. "Massification, Marketisation and Loss of Differentiation in Pre-Entry Marketing Materials in UK Higher Education," Social Sciences, MDPI, vol. 8(11), pages 1-17, October.
    2. AbdulHafeez Muhammad & Ansar Siddique & Quadri Noorulhasan Naveed & Uzma Khaliq & Ali M. Aseere & Mohd Abul Hasan & Mohamed Rafik N. Qureshi & Basit Shahzad, 2021. "Evaluating Usability of Academic Websites through a Fuzzy Analytical Hierarchical Process," Sustainability, MDPI, vol. 13(4), pages 1-22, February.
    3. M Jagadeesha & P Venkata Durga Rao & Aruna Polisetty, 2020. "Challenges for Expatriate Faculties to Teach International Business course in Ethiopian Universities (Case of Dilla University)," International Journal of Higher Education, Sciedu Press, vol. 9(6), pages 151-151, December.

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