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Differences in air passengers’ buying behaviour: findings from Korean and Australian international passengers

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  • Jin-Woo Park
  • Rodger Robertson
  • Cheng-Lung Wu

Abstract

This paper investigates how air passengers’ expectations, ticket price, airline service quality, value, passenger satisfaction and airline image determine their buying behaviour. To test the conceptual frameworks, path analysis was applied to data collected from Korean and Australian international passengers to examine differences between these two groups. Further analyses were undertaken on different passenger segments between national and foreign airline passengers. The results of the path analysis reveal that air passengers’ buying behaviour differs significantly between Korean and Australian international passengers. Results also reveal that the determinants of air passengers’ buying behaviour differ by airlines.

Suggested Citation

  • Jin-Woo Park & Rodger Robertson & Cheng-Lung Wu, 2009. "Differences in air passengers’ buying behaviour: findings from Korean and Australian international passengers," Transportation Planning and Technology, Taylor & Francis Journals, vol. 32(5), pages 441-460, April.
    • Handle: RePEc:taf:transp:v:32:y:2009:i:5:p:441-460
    DOI: 10.1080/03081060903017176
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    References listed on IDEAS

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    5. Park, Jin-Woo & Robertson, Rodger & Wu, Cheng-Lung, 2004. "The effect of airline service quality on passengers’ behavioural intentions: a Korean case study," Journal of Air Transport Management, Elsevier, vol. 10(6), pages 435-439.
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    Cited by:

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    2. Dissakoon Chonsalasin & Sajjakaj Jomnonkwao & Vatanavongs Ratanavaraha, 2020. "Key Determinants of Airline Loyalty Modeling in Thailand," Sustainability, MDPI, vol. 12(10), pages 1-17, May.
    3. Medina-Muñoz, Diego Ramón & Medina-Muñoz, Rita Dolores & Suárez-Cabrera, Miguel à ngel, 2018. "Determining important attributes for assessing the attractiveness of airlines," Journal of Air Transport Management, Elsevier, vol. 70(C), pages 45-56.

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