IDEAS home Printed from https://ideas.repec.org/a/gam/jmathe/v12y2024i4p520-d1335324.html
   My bibliography  Save this article

An Alternative Sensitivity Analysis for the Evaluation of MCDA Applications: The Significance of Brand Value in the Comparative Financial Performance Analysis of BIST High-End Companies

Author

Listed:
  • Orhan Emre Elma

    (Faculty of Applied Sciences, Necmettin Erbakan University, Konya 42005, Türkiye)

  • Željko Stević

    (School of Industrial Management Engineering, Korea University, 145 Anam-Ro, Seongbuk-Gu, Seoul 02841, Republic of Korea)

  • Mahmut Baydaş

    (Faculty of Applied Sciences, Necmettin Erbakan University, Konya 42005, Türkiye)

Abstract

Multi-criteria decision analysis (MCDA) applications consist of techniques that enable the decision maker to make clearer decisions in scenarios where there is more than one alternative and criterion. The general approach for sensitivity analysis in MCDA applications implies sensitivity to the weight coefficient. In this study, as an alternative approach, we reinterpret sensitivity by using the statistical relationship between the final ranking produced by an MCDA method and a constant external factor. Thus, we both verify through an anchor and reveal to what extent the change in the weight coefficient changes the external relations of MCDA. The motivation for this study is to propose an alternative sensitivity methodology. On the other hand, brand value is a parameter that contains critical information about the future of the company, which has not integrated into financial performance studies made with MCDAs before. To that end, the financial performance of 31 companies with the highest brand value in Turkey and trading on Borsa Istanbul between 2013 and 2022 was analyzed with seven different MCDA applications via integrating brand value into the criteria for the first time. The study’s findings revealed that the proposed innovative sensitivity tests produced similarly robust results as traditional tests. In addition, brand value has been proved to be an advantageous criterion to be implemented into MCDAs for financial performance problems through the sensitivity analysis made.

Suggested Citation

  • Orhan Emre Elma & Željko Stević & Mahmut Baydaş, 2024. "An Alternative Sensitivity Analysis for the Evaluation of MCDA Applications: The Significance of Brand Value in the Comparative Financial Performance Analysis of BIST High-End Companies," Mathematics, MDPI, vol. 12(4), pages 1-24, February.
    • Handle: RePEc:gam:jmathe:v:12:y:2024:i:4:p:520-:d:1335324
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2227-7390/12/4/520/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2227-7390/12/4/520/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Chehab, Adham & Liu, Jeanny & Xiao, Yibo, 2016. "More on intangibles: Do stockholders benefit from brand values?," Global Finance Journal, Elsevier, vol. 30(C), pages 1-9.
    2. Detthamrong, Umawadee & Chancharat, Nongnit & Vithessonthi, Chaiporn, 2017. "Corporate governance, capital structure and firm performance: Evidence from Thailand," Research in International Business and Finance, Elsevier, vol. 42(C), pages 689-709.
    3. Rahman, Mahabubur & Faroque, Anisur R. & Sakka, Georgia & Ahmed, Zafar U., 2022. "The impact of negative customer engagement on market-based assets and financial performance," Journal of Business Research, Elsevier, vol. 138(C), pages 422-435.
    4. Dmitri G. Markovitch & Joel H. Steckel & Bernard Yeung, 2005. "Using Capital Markets as Market Intelligence: Evidence from the Pharmaceutical Industry," Management Science, INFORMS, vol. 51(10), pages 1467-1480, October.
    5. Xie, Xuemei & Huo, Jiage & Zou, Hailiang, 2019. "Green process innovation, green product innovation, and corporate financial performance: A content analysis method," Journal of Business Research, Elsevier, vol. 101(C), pages 697-706.
    6. Marc Deloof, 2003. "Does Working Capital Management Affect Profitability of Belgian Firms?," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 30(3‐4), pages 573-588, April.
    7. Marc Deloof, 2003. "Does Working Capital Management Affect Profitability of Belgian Firms?," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 30(3-4), pages 573-588.
    8. Wang, Qi & Wu, Chong & Sun, Yang, 2015. "Evaluating corporate social responsibility of airlines using entropy weight and grey relation analysis," Journal of Air Transport Management, Elsevier, vol. 42(C), pages 55-62.
    9. Romualdas Ginevičius & Valentinas Podvezko & Šarūnas Bruzge, 2008. "Evaluating the effect of state aid to business by multicriteria methods," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 9(3), pages 167-180, August.
    10. Yaghoub Abdi & Xiaoni Li & Xavier Càmara-Turull, 2022. "Exploring the impact of sustainability (ESG) disclosure on firm value and financial performance (FP) in airline industry: the moderating role of size and age," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(4), pages 5052-5079, April.
    11. Mahabubur Rahman & Anisur Faroque & Georgia Sakka & Zafar Ahmed, 2022. "The impact of negative customer engagement on market-based assets and financial performance," Post-Print hal-03545814, HAL.
    12. Wolters, W. T. M. & Mareschal, B., 1995. "Novel types of sensitivity analysis for additive MCDM methods," European Journal of Operational Research, Elsevier, vol. 81(2), pages 281-290, March.
    13. Emanuel Bagna & Grazia Dicuonzo & Andrea Perrone & Vittorio Dell’Atti, 2017. "The value relevance of brand valuation," Applied Economics, Taylor & Francis Journals, vol. 49(58), pages 5865-5876, December.
    14. Claudio Borio, 2020. "The Covid-19 economic crisis: dangerously unique," Business Economics, Palgrave Macmillan;National Association for Business Economics, vol. 55(4), pages 181-190, October.
    15. Liu, Chih-Hsing Sam & Chou, Sheng-Fang, 2016. "Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation," Tourism Management, Elsevier, vol. 54(C), pages 298-308.
    16. Muhammad Shoukat Malik & Lubna Kanwal, 2018. "Impact of Corporate Social Responsibility Disclosure on Financial Performance: Case Study of Listed Pharmaceutical Firms of Pakistan," Journal of Business Ethics, Springer, vol. 150(1), pages 69-78, June.
    17. Samuel Fosu, 2013. "Capital Structure, Product Market Competition and Firm Performance: Evidence from South Africa," Discussion Papers in Economics 13/11, Division of Economics, School of Business, University of Leicester.
    18. Herremans, Irene M. & Ryans, John Jr. & Aggarwal, Raj, 2000. "Linking advertising and brand value," Business Horizons, Elsevier, vol. 43(3), pages 19-26.
    19. Jooh Lee & He-Boong Kwon, 2019. "The synergistic effect of environmental sustainability and corporate reputation on market value added (MVA) in manufacturing firms," International Journal of Production Research, Taylor & Francis Journals, vol. 57(22), pages 7123-7141, November.
    20. Li, Zhenghui & Huang, Zimei & Su, Yaya, 2023. "New media environment, environmental regulation and corporate green technology innovation:Evidence from China," Energy Economics, Elsevier, vol. 119(C).
    21. Cinelli, Marco & Kadziński, Miłosz & Gonzalez, Michael & Słowiński, Roman, 2020. "How to support the application of multiple criteria decision analysis? Let us start with a comprehensive taxonomy," Omega, Elsevier, vol. 96(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Farai Kwenda, 2014. "Determinants of Working Capital Investment in South Africa: Evidence from Selected JSE-Listed Firms," Journal of Economics and Behavioral Studies, AMH International, vol. 6(7), pages 569-580.
    2. Hassan, M. Kabir & Aysan, Ahmet Faruk & Kayani, Umar Nawaz & Choudhury, Tonmoy, 2023. "Working capital as a firm performance savior? Evidence from Scandinavian countries," Research in International Business and Finance, Elsevier, vol. 65(C).
    3. Sofie Balcaen & Sophie Manigart & Hubert Ooghe, 2011. "From distress to exit: determinants of the time to exit," Journal of Evolutionary Economics, Springer, vol. 21(3), pages 407-446, August.
    4. Genesis Gyasi Sah & Judit Furedi-Fulop, 2022. "The Effects of Proper Inventory Management on the Profitability of SMEs," Technium Social Sciences Journal, Technium Science, vol. 32(1), pages 340-351, June.
    5. María Angélica Arbeláez & Alejandro Becerra & Francisco Fernández & David Forero, 2019. "El sector comercio en Colombia y el crédito de proveedores," Informes de Investigación 17610, Fedesarrollo.
    6. Naumoski Aleksandar, 2022. "Financial Policy and Companies’ Sustainable Growth," Economic Themes, Sciendo, vol. 60(3), pages 281-301, September.
    7. Malik, Zafar Ullah & Iqbal, Athar, 2012. "Affect of Working Capital Management on Firms Profitability in Sugar Industry of Pakistan," MPRA Paper 41436, University Library of Munich, Germany.
    8. Fan, Chenguang & Bae, Seongho & Liu, Yu, 2024. "Can FinTech transform corporate liquidity? Evidence from China," Innovation and Green Development, Elsevier, vol. 3(2).
    9. Mahdi Salehi & Reza Ghorbanzadeh, 2016. "The influence of firms' capital expenditure on firms' working capital management," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 11(3), pages 287-301.
    10. repec:fst:rfsisf:v:8:y:2023:i:14:p:68-83 is not listed on IDEAS
    11. Nida Shah, 2016. "The Impact of Working Capital Management on Firms Profitability in Different Business Cycles: Evidence from Pakistan," Journal of Finance and Economics Research, Geist Science, Iqra University, Faculty of Business Administration, vol. 1(1), pages 58-70, March.
    12. Lawrence Mbuvi & Gregory Namusonge & Wycliffe Arani, 2016. "Factors Affecting Automation of Inventory Management in Micro, Small and Medium Enterprises: A Case Study of Kitui County," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(1), pages 15-27, January.
    13. Giorgio Calcagnini & Annalisa Ferrando & Germana Giombini, 2015. "Multiple market imperfections, firm profitability and investment," European Journal of Law and Economics, Springer, vol. 40(1), pages 95-120, August.
    14. Afrifa, Godfred & Tingbani, Ishmael, 2017. "Working Capital Management, Cash Flow and SMEs’ Performance," MPRA Paper 82894, University Library of Munich, Germany, revised Oct 2017.
    15. Jain Mayank & Malik Taniya & Malik Sakshi, 2023. "Deciphering Financial Health and Risk: Hierarchical Relationships and Interdependencies among Key Factors," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 11(1), pages 162-185, October.
    16. Zheng, Xiaotian & Zhou, Youcheng & Iqbal, Sajid, 2022. "Working capital management of SMEs in COVID-19: role of managerial personality traits and overconfidence behavior," Economic Analysis and Policy, Elsevier, vol. 76(C), pages 439-451.
    17. Faris Nasif ALShubiri, 2011. "The Effect Of Working Capital Practices On Risk Management: Evidence From Jordan," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(1), pages 39-54.
    18. Liu, Guangqiang & Wang, Shenghua, 2023. "Digital transformation and trade credit provision: Evidence from China," Research in International Business and Finance, Elsevier, vol. 64(C).
    19. Małgotrzata B. Okręglicka, 2014. "The Economic Recession And Working Capital Management Of Companies In Poland," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 8(1), pages 696-706.
    20. Kristi Dashi, 2018. "Financial Profitability of Firms and its Determining Factors. (Case of the trade sector, Vlore region, Albania)," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 14(4), pages 619-630, AUGUST.
    21. E. Chuke Nwude & Patricia Ukachi Allison & Comfort Amaka Nwude, 2021. "The relationship between working capital management and corporate returns of cement industry of emerging market," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 26(3), pages 3222-3235, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jmathe:v:12:y:2024:i:4:p:520-:d:1335324. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.