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Can mobile phone-based animated videos induce learning and technology adoption among low-literate farmers? A field experiment in Burkina Faso

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Listed:
  • Mywish K. Maredia
  • Byron Reyes
  • Malick N. Ba
  • Clementine L. Dabire
  • Barry Pittendrigh
  • Julia Bello-Bravo

Abstract

This article explores an innovative approach to deliver information about new agricultural technology that combines a versatile and potentially lower cost method of developing animated videos with another low-cost method of sharing it on mobile devices (i.e. mobile phone). It describes a randomized controlled field experiment conducted in Burkina Faso to evaluate the effectiveness of animated videos shown on mobile phone compared with the traditional extension method (live demonstration) in inducing learning and adoption of two post-harvest technologies among low-literate farmers. Results suggest that video-based training was as effective as the traditional method in inducing learning and understanding. For technologies that farmers were already aware of animated video shown on the mobile phone was also as effective as live demonstration in inducing adoption. However, in transferring new technologies, the traditional method was more effective in inducing adoption at p < .10, but not at p < .05. Potential role of mobile phone-based videos as part of the agricultural extension system is discussed.

Suggested Citation

  • Mywish K. Maredia & Byron Reyes & Malick N. Ba & Clementine L. Dabire & Barry Pittendrigh & Julia Bello-Bravo, 2018. "Can mobile phone-based animated videos induce learning and technology adoption among low-literate farmers? A field experiment in Burkina Faso," Information Technology for Development, Taylor & Francis Journals, vol. 24(3), pages 429-460, July.
    • Handle: RePEc:taf:titdxx:v:24:y:2018:i:3:p:429-460
    DOI: 10.1080/02681102.2017.1312245
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    Cited by:

    1. Xiao Liu & Zhenyu Wang & Xiaoyan Han, 2024. "The Impact of Digital Literacy on Farmers’ Green Production Behavior: Mediating Effects Based on Ecological Cognition," Sustainability, MDPI, vol. 16(17), pages 1-20, August.
    2. Lin Tang & Xiaofeng Luo & Yanzhong Huang & Sanxia Du & Aqian Yan, 2023. "Can smartphone use increase farmers’ willingness to participate in the centralized treatment of rural domestic sewage? Evidence from rural China," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(4), pages 3379-3403, April.
    3. Joël Cariolle & David A Carroll, 2022. "The Use of Digital for Public Service Provision in Sub-Saharan Africa," Working Papers hal-03004535, HAL.
    4. Xiaoshi Zhou & Wanglin Ma & Gucheng Li & Huanguang Qiu, 2020. "Farm machinery use and maize yields in China: an analysis accounting for selection bias and heterogeneity," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 64(4), pages 1282-1307, October.
    5. Baozhi Li & Ni Zhuo & Chen Ji & Qibiao Zhu, 2022. "Influence of Smartphone-Based Digital Extension Service on Farmers’ Sustainable Agricultural Technology Adoption in China," IJERPH, MDPI, vol. 19(15), pages 1-14, August.
    6. Kathrin Stenchly & Tobias Feldt & David Weiss & Jessica N Andriamparany & Andreas Buerkert, 2019. "The explanatory power of silent comics: An assessment in the context of knowledge transfer and agricultural extension to rural communities in southwestern Madagascar," PLOS ONE, Public Library of Science, vol. 14(6), pages 1-26, June.

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