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Advanced information technology: transforming service innovation and design

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  • Gabriela Bantau
  • Steven W. Rayburn

Abstract

This research explores the role of advanced information technologies at the ‘fuzzy’ front-end of service innovation and design. Service researchers have been exploring the application of technology to services for a while, however there has been little attention paid to the use of technology at the front-end of service innovation and design. Research suggests that advanced information technologies should be useful in research and development for services; but how this may occur has not been explored. Bringing together design thinking and the technology–organization–environment framework for technology adoption this research develops propositions for research to expose how technology can advance and transform service innovation and design. Theoretical and practical research questions are offered to guide inquiry in this emerging research space.

Suggested Citation

  • Gabriela Bantau & Steven W. Rayburn, 2016. "Advanced information technology: transforming service innovation and design," The Service Industries Journal, Taylor & Francis Journals, vol. 36(13-14), pages 699-720, October.
    • Handle: RePEc:taf:servic:v:36:y:2016:i:13-14:p:699-720
    DOI: 10.1080/02642069.2016.1272594
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    References listed on IDEAS

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    3. Mathieu Alemany Oliver & Jean-Sébastien Vayre, 2015. "Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning," Post-Print hal-03289835, HAL.
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    Cited by:

    1. Sidney Anderson & Linda Nasr & Steven W. Rayburn, 2018. "Transformative service research and service design: synergistic effects in healthcare," The Service Industries Journal, Taylor & Francis Journals, vol. 38(1-2), pages 99-113, January.
    2. Cristina Mele & Tiziana Russo Spena & Marco Tregua & Mariarosaria Coppola & Marialuisa Marzullo, 2018. "What about the Internet of Everything? An exploratory study in E-health," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 87-109.
    3. Shiyao Ding & Cees J. P. M. de Bont & Stuart Cockbill & Qiaozhuang Zhou, 2023. "A Review of Service Design Pedagogy to Identify Potential Added Value to Product Innovation in Higher Education," Sustainability, MDPI, vol. 15(21), pages 1-19, November.
    4. Akter, Shahriar & Hossain, Md Afnan & Sajib, Shahriar & Sultana, Saida & Rahman, Mahfuzur & Vrontis, Demetris & McCarthy, Grace, 2023. "A framework for AI-powered service innovation capability: Review and agenda for future research," Technovation, Elsevier, vol. 125(C).

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