Understanding the performance of software-as-a-service based on service-dominant logic
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DOI: 10.1080/02642069.2014.886188
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- Steven W. Rayburn & David A. Gilliam, 2016. "Using work design to motivate customer-oriented behaviors," The Service Industries Journal, Taylor & Francis Journals, vol. 36(7-8), pages 339-355, June.
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