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A combinative model of behavioural and technical factors affecting ‘Mobile’-payment services adoption: an empirical study

Author

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  • Abbas Keramati
  • Rose Taeb
  • Arad Mousavi Larijani
  • navid Mojir

Abstract

The objective of this paper is to investigate customers' adoption of mobile payment (M-payment) services. The proposed conceptual model combines technological factors and behavioural factors of M-payment services adoption. A questionnaire is developed and 623 completed questionnaires are gathered from Iranian customers. ANOVA and MANOVA analysis are used to find out the impact of demographic and cultural characteristics on other related research factors. The overall fitness of the proposed model is tested by confirmatory factor analysis and logistic regression. It is shown that the model has a suitable fitness. The model shows that ease of use, usefulness, trust, compatibility, cost, norm, payment habit, availability of mobile phone skills, and convenience are in the suitable condition and these factors influence adoption superiorly.

Suggested Citation

  • Abbas Keramati & Rose Taeb & Arad Mousavi Larijani & navid Mojir, 2010. "A combinative model of behavioural and technical factors affecting ‘Mobile’-payment services adoption: an empirical study," The Service Industries Journal, Taylor & Francis Journals, vol. 32(9), pages 1489-1504, October.
    • Handle: RePEc:taf:servic:v:32:y:2010:i:9:p:1489-1504
    DOI: 10.1080/02642069.2011.552716
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    References listed on IDEAS

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    2. Dong, Yan & Xu, Kefeng & Dresner, Martin, 2007. "Environmental determinants of VMI adoption: An exploratory analysis," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 43(4), pages 355-369, July.
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