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Fair trade new product development

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  • Alex Nicholls

Abstract

Recently, there has been a significant increase in the market for fair trade products. However, there is a discrepancy between the stated purchase intention of consumers and their actual purchase behaviour with respect to fair trade. This article takes an operational and strategic view of this issue and argues that one significant reason for this lies in the limited range of fair trade products currently available. Next, a strategic framework for fair trade new product development is presented and explored. Finally, key operational criteria for fair trade product selection are discussed using a case study example to support the conclusions.

Suggested Citation

  • Alex Nicholls, 2004. "Fair trade new product development," The Service Industries Journal, Taylor & Francis Journals, vol. 24(2), pages 102-117, March.
    • Handle: RePEc:taf:servic:v:24:y:2004:i:2:p:102-117
    DOI: 10.1080/02642060412331301282
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    Cited by:

    1. Alex Nicholls, 2010. "Fair Trade: Towards an Economics of Virtue," Journal of Business Ethics, Springer, vol. 92(2), pages 241-255, April.
    2. Fabio Musso & Mario Risso, 2006. "CSR Within Large Retailers International Supply Chains," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 1 Corpora.

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