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Relationship Marketing in Corporate Legal Services

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  • Susan Hart
  • GILLIAN HOGG

Abstract

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Suggested Citation

  • Susan Hart & GILLIAN HOGG, 1998. "Relationship Marketing in Corporate Legal Services," The Service Industries Journal, Taylor & Francis Journals, vol. 18(3), pages 55-69, July.
    • Handle: RePEc:taf:servic:v:18:y:1998:i:3:p:55-69
    DOI: 10.1080/02642069800000032
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    References listed on IDEAS

    as
    1. Sheth, Jagdish N. & Parvatiyar, Atul, 1995. "The evolution of relationship marketing," International Business Review, Elsevier, vol. 4(4), pages 397-418.
    2. Gronroos, Christian, 1990. "Relationship approach to marketing in service contexts: The marketing and organizational behavior interface," Journal of Business Research, Elsevier, vol. 20(1), pages 3-11, January.
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