Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals
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DOI: 10.1016/j.smr.2019.02.002
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- Hino, Yuta & Takeda, Fumiko, 2020. "Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals," Sport Management Review, Elsevier, vol. 23(3), pages 401-413.
References listed on IDEAS
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Cited by:
- Giampiero Maci & Vincenzo Pacelli & Elisabetta D'Apolito, 2021. "Societ〠Di Calcio Europee Quotate E Mercati Finanziari: Un'Analisi Empirica Sulle Determinanti Dei Corsi Azionari," Rivista di Diritto ed Economia dello Sport, Centro di diritto e business dello Sport, vol. 17(2), pages 69-90, novembre.
- Tapas Ranjan Moharana & Debashree Roy & Garima Saxena, 2023. "Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 432-448, September.
- Cuesta-Valiño, Pedro & Gutiérrez-Rodríguez, Pablo & Loranca-Valle, Cristina, 2022. "Sponsorship image and value creation in E-sports," Journal of Business Research, Elsevier, vol. 145(C), pages 198-209.
- Yuki Suenaga & Fumiko Takeda, 2021. "The Impact of Postponing the Olympics on Stock Markets," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 27(3), pages 219-232, August.
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