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From marketing to public value: towards a theory of public service ecosystems

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  • Maria Petrescu

Abstract

This paper applies a service ecosystems perspective on the public service logic to evaluate the benefits and challenges this view brings to the management of public services. First, the article clarifies the concepts of private and public value, as well as co-production and co-creation. Second, the article presents an overview of the service-dominant logic, public service-dominant logic, and public service logic. Third, the paper analyses the potential of merging public service logic with a service ecosystems framework in a technology-based context, cross-fertilising public management and marketing research. This can lead to the development of a theory of public service ecosystems.

Suggested Citation

  • Maria Petrescu, 2019. "From marketing to public value: towards a theory of public service ecosystems," Public Management Review, Taylor & Francis Journals, vol. 21(11), pages 1733-1752, November.
    • Handle: RePEc:taf:rpxmxx:v:21:y:2019:i:11:p:1733-1752
    DOI: 10.1080/14719037.2019.1619811
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    Cited by:

    1. Maria Taivalsaari Røhnebæk & Valérie François & Norbert Kiss & Alberto Peralta & Luis Rubalcaba & Kirsty Strokosch & Edwina Yida Zhu, 2024. "Public service logic and the creation of value propositions through framing," Public Management Review, Taylor & Francis Journals, vol. 26(2), pages 399-420, February.
    2. Luis Rubalcaba & Kirsty Strokosch & Anne Vorre Hansen & Maria Røhnebæk & Christine Liefooghe, 2022. "Insights on Value Co-Creation, Living Labs and Innovation in the Public Sector," Administrative Sciences, MDPI, vol. 12(1), pages 1-6, March.
    3. Yichao Li & Jing Shen & Dilek Cetindamar, 2023. "Think Tank Innovation-Driven Knowledge Service Ecosystems: A Conceptual Framework and Case Study Application," Sustainability, MDPI, vol. 15(10), pages 1-19, May.
    4. Hodong Lee & Boyoung Kim, 2022. "Invigorating Care Farm Ecosystem Based on Public Service Innovation: Case of South Korea," Administrative Sciences, MDPI, vol. 12(2), pages 1-19, May.
    5. Stefano Marasca & Marco Gatti, 2020. "Editoriale. Il gap tra teoria e prassi negli studi di management accounting nel settore pubblico: alcune riflessioni," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2020(1), pages 5-10.
    6. Maria Petrescu & Anjala S. Krishen, 2022. "Co-creating transformative value in marketing analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(1), pages 1-2, March.
    7. Jonathan Rösler & Tobias Söll & Louise Hancock & Thomas Friedli, 2021. "Value Co-Creation between Public Service Organizations and the Private Sector: An Organizational Capabilities Perspective," Administrative Sciences, MDPI, vol. 11(2), pages 1-20, May.

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