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Does eWOM influence destination trust and travel intention: a medical tourism perspective

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  • Abubakar Mohammed Abubakar

Abstract

Virtual community membership has a strong influence on a tourist’s behaviours and the way information is transmitted. Drawing on trust transfer theory as a theoretical framework, this study tests an empirical model that investigates the influence of electronic word-of-mouth (eWOM) on destination trust and travel intention. The study also diagnoses gender differences in the proposed model. Data were obtained from a sample of 216 tourists in Cyprus. The findings from regression analyses suggest that eWOM is positively related to travel intention; eWOM is positively related to destination trust; and destination trust is positively related to travel intention. Additionally, the impact of eWOM on destination trust was significant for both genders but stronger for men, while the impact of destination trust on travel intention was stronger for women. The paper extends the existing literature regarding new response variables associated with eWOM.

Suggested Citation

  • Abubakar Mohammed Abubakar, 2016. "Does eWOM influence destination trust and travel intention: a medical tourism perspective," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 29(1), pages 598-611, January.
    • Handle: RePEc:taf:reroxx:v:29:y:2016:i:1:p:598-611
    DOI: 10.1080/1331677X.2016.1189841
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    Cited by:

    1. Pahrudin Pahrudin & Tsung-Hua Hsieh & Li-Wei Liu & Chia-Chun Wang, 2023. "The Role of Information Sources on Tourist Behavior Post-Earthquake Disaster in Indonesia: A Stimulus–Organism–Response (SOR) Approach," Sustainability, MDPI, vol. 15(11), pages 1-23, May.
    2. Yagang Zhao & Binli Tang & Xiaojie Yang & Jeroen Nawijn, 2024. "How Review Valence Shapes Visit Intention: Affective Commitment and Destination Reputation," Sustainability, MDPI, vol. 16(9), pages 1-18, April.
    3. Jeongmyeong Song & Jihyun Kang, 2023. "The Relationship between Marine Sports Tourist Destinations, Social Responsibility, and Environmentally Responsible Behavior," Sustainability, MDPI, vol. 15(10), pages 1-16, May.
    4. Md. Shahed Mahmud & Md. Nazmul Islam & Md. Rostam Ali & Nadia Mehjabin, 2024. "Impact of Electronic Word of Mouth on Customers’ Buying Intention Considering Trust as a Mediator: A SEM Approach," Global Business Review, International Management Institute, vol. 25(2_suppl), pages 184-198, April.

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