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COVID-19 and Extended Reality (XR)

Author

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  • Andrei O. J. Kwok
  • Sharon G. M. Koh

Abstract

Rapid advancement in immersive technology and the global response to the COVID-19 pandemic will catalyze Extended Reality in tourism. This research letter draws from Schumpeter’s innovation theory to examine how the evolving market-driven factors arising from the magnitude of change in the tourism industry will accelerate innovation through creative accumulation and creative destruction for tourism enterprises leading to sustainable competitive advantage. Insights from this research letter contribute to how Extended Reality will reshape tourism and provide implications for tourism stakeholders.

Suggested Citation

  • Andrei O. J. Kwok & Sharon G. M. Koh, 2021. "COVID-19 and Extended Reality (XR)," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(14), pages 1935-1940, July.
    • Handle: RePEc:taf:rcitxx:v:24:y:2021:i:14:p:1935-1940
    DOI: 10.1080/13683500.2020.1798896
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    Cited by:

    1. Mira Maria do Rosário & Devile Eugénia Lima & Lima Susana & Moura Andreia, 2023. "What has been said about the reinvention of post-COVID tourism: A bibliometric analysis," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(1), pages 67-79, December.
    2. Kuo-Ming Chu, 2024. "Innovation Practices of New Technology Adoption for the Business Survival Strategy of Online Travel Agencies During the COVID-19 Pandemic: Two Case Studies in Taiwan," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 9556-9575, June.
    3. Nannan Xi & Juan Chen & Filipe Gama & Marc Riar & Juho Hamari, 2023. "The challenges of entering the metaverse: An experiment on the effect of extended reality on workload," Information Systems Frontiers, Springer, vol. 25(2), pages 659-680, April.

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