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Analysis of push and pull factors in food travel motivation

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  • Diep Ngoc Su
  • Lester W. Johnson
  • Barry O’Mahony

Abstract

With a lack of a comprehensive understanding of travel motivation toward a food destination, this study aims to identify internal motives of potential food tourists and their preferred destination attributes by adopting the push–pull framework. A survey was conducted via online networks of ‘foodies’ yielding 335 valid responses. Results of exploratory factor analyses and measurement model evaluations indicated three push factors: taste of food, socialization and cultural experiences; and three pull factors: core food-tourism appeals, traditional food appeals and local destination appeals. The results contribute to our understanding of food travel motivation from both a tourist and a destination perspective. Practical managerial implications for Destination Management Organizations (DMOs) are also provided.

Suggested Citation

  • Diep Ngoc Su & Lester W. Johnson & Barry O’Mahony, 2020. "Analysis of push and pull factors in food travel motivation," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(5), pages 572-586, March.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:5:p:572-586
    DOI: 10.1080/13683500.2018.1553152
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    Cited by:

    1. Menglong Xia & Yang Zhang & Rui Gu, 2023. "Creative Tea Beverages as a New Tourism Attraction? Exploring Determinants of Tourists’ Repurchase Intention Using Dual Process Theory," Sustainability, MDPI, vol. 15(13), pages 1-19, July.
    2. Yanan Li & Sid Terason, 2023. "Configuring the Pattern of Sustainable Tourism Development as Affected by the Construction of a High-Speed Railway System," SAGE Open, , vol. 13(3), pages 21582440231, July.
    3. Üzeyir KEMENT & Gül ERKOL BAYRAM & Marco VALERİ, P & Berkan BAŞAR & Zekiye TUCE GÜNĞÖR,, 2023. "Archeological attractions within intention to participate in archeotourism: A case in Corum, Turkey," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 29(4), pages 593-608, December.

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