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Altruistic values and environmental knowledge as triggers of pro-environmental behavior among tourists

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  • Min-Seong Kim
  • Svetlana Stepchenkova

Abstract

This study used the value-attitude-behaviour model to test the hypothesized impacts of altruistic values and attitudes on environmentally responsible behaviour and destination loyalty. The study uses tourists’ environmental knowledge as a moderator in the proposed relationship. The participants were South Korean tourists visiting Jeju Island, a premier eco-destination that is experiencing a large influx of tourists. The results indicate the important role of altruistic values, attitudes, and environmental knowledge within the context of nature-based tourism. The study provides implications for managing a nature-based destination in a sustainable manner.

Suggested Citation

  • Min-Seong Kim & Svetlana Stepchenkova, 2020. "Altruistic values and environmental knowledge as triggers of pro-environmental behavior among tourists," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(13), pages 1575-1580, July.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:13:p:1575-1580
    DOI: 10.1080/13683500.2019.1628188
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    Cited by:

    1. Huan Minh Nguyen & Yen Nguyen, 2023. "Do Perceptions of Destination Social Responsibility Contribute to Environmentally Responsible Behavior? A Case Study in Phu Quoc, Vietnam," Sustainability, MDPI, vol. 15(22), pages 1-13, November.
    2. Wenhao Qi & Wei Xu & Xiulin Qi & Meng Sun, 2023. "Can Environmental Protection Behavior Enhance Farmers' Subjective Well-Being?," Journal of Happiness Studies, Springer, vol. 24(2), pages 505-528, February.

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