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Altruistic values and environmental knowledge as triggers of pro-environmental behavior among tourists

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  • Min-Seong Kim
  • Svetlana Stepchenkova

Abstract

This study used the value-attitude-behaviour model to test the hypothesized impacts of altruistic values and attitudes on environmentally responsible behaviour and destination loyalty. The study uses tourists’ environmental knowledge as a moderator in the proposed relationship. The participants were South Korean tourists visiting Jeju Island, a premier eco-destination that is experiencing a large influx of tourists. The results indicate the important role of altruistic values, attitudes, and environmental knowledge within the context of nature-based tourism. The study provides implications for managing a nature-based destination in a sustainable manner.

Suggested Citation

  • Min-Seong Kim & Svetlana Stepchenkova, 2020. "Altruistic values and environmental knowledge as triggers of pro-environmental behavior among tourists," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(13), pages 1575-1580, July.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:13:p:1575-1580
    DOI: 10.1080/13683500.2019.1628188
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    Cited by:

    1. Huan Minh Nguyen & Yen Nguyen, 2023. "Do Perceptions of Destination Social Responsibility Contribute to Environmentally Responsible Behavior? A Case Study in Phu Quoc, Vietnam," Sustainability, MDPI, vol. 15(22), pages 1-13, November.
    2. Wenhao Qi & Wei Xu & Xiulin Qi & Meng Sun, 2023. "Can Environmental Protection Behavior Enhance Farmers' Subjective Well-Being?," Journal of Happiness Studies, Springer, vol. 24(2), pages 505-528, February.
    3. Muhammad Munir & Moazzam, 2023. "Investigating The Mediating Effect Of Green Product Literacy On The Relationship Between Technology Innovativeness And Green Product Purchase Attitude," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(2), pages 417-426.

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