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Do Perceptions of Destination Social Responsibility Contribute to Environmentally Responsible Behavior? A Case Study in Phu Quoc, Vietnam

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  • Huan Minh Nguyen

    (Faculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City 72900, Vietnam)

  • Yen Nguyen

    (Faculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City 72900, Vietnam)

Abstract

This study examined the direct and indirect relationships between perceptions of destination social responsibility and environmentally responsible behavior. This paper uses the Stimulus–Organism–Response theory to evaluate the mediating roles of identification, reputation, and satisfaction of the destination for visitors. With a sample size of 371 Vietnamese tourists, PLS-SEM was used to assess the model and test the hypothesis. The findings indicate that the perception of destination social responsibility positively impacts Vietnamese tourists’ commitment to environmentally responsible behavior. The results also support the concept that the degree of tourists’ environmentally responsible behavior is indirectly influenced by the perceived social responsibility of the destination through its identification, reputation, and satisfaction. This study offers theoretical and practical insights into how to enhance the efficiency of destination social responsibility programs and improve Vietnamese tourist’s impressions of Phu Quoc.

Suggested Citation

  • Huan Minh Nguyen & Yen Nguyen, 2023. "Do Perceptions of Destination Social Responsibility Contribute to Environmentally Responsible Behavior? A Case Study in Phu Quoc, Vietnam," Sustainability, MDPI, vol. 15(22), pages 1-13, November.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:22:p:15803-:d:1277374
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    References listed on IDEAS

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    1. Min-Seong Kim & Svetlana Stepchenkova, 2020. "Altruistic values and environmental knowledge as triggers of pro-environmental behavior among tourists," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(13), pages 1575-1580, July.
    2. Jui-Chang Cheng & She-Juang Luo & Chang-Hua Yen & Ya-Fang Yang, 2016. "Brand attachment and customer citizenship behaviors," The Service Industries Journal, Taylor & Francis Journals, vol. 36(7-8), pages 263-277, June.
    3. Marinao Artigas, Enrique & Vilches-Montero, Sonia & Chasco Yrigoyen, Coro, 2015. "Antecedents of tourism destination reputation: The mediating role of familiarity," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 147-152.
    4. Su, Lujun & Huang, Songshan (Sam) & Pearce, Joanna, 2018. "How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective," Journal of Business Research, Elsevier, vol. 86(C), pages 179-189.
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