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The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance

Author

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  • Md. Ahashan Habib
  • Yukun Bao
  • Aboobucker Ilmudeen

Abstract

This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green entrepreneurial orientation and sustainable firm performance and also explores whether market orientation plays a mediating role in the relationship between GEO and GSCM practices. The data collected from 246 Bangladeshi textile manufacturing firms were analyzed using the structural equation modeling with partial least square techniques, typifying that exploratory and quantitative research. The results revealed that GEO has a significant positive influence on MO and GSCM practices, which ultimately positively effects on all the three dimensions (economic, environmental, and social) of sustainable firm performance. Further, the study found that GSCM practices partially mediate the relationship between GEO and firm performance while MO also partially mediate the relationship between GEO and GSCM practices. These findings indicate that organizations should emphasize on GSCM practices in their operations to reap sustainability performance. The theoretical and practical implications are also discussed.

Suggested Citation

  • Md. Ahashan Habib & Yukun Bao & Aboobucker Ilmudeen, 2020. "The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1743616-174, January.
    • Handle: RePEc:taf:oabmxx:v:7:y:2020:i:1:p:1743616
    DOI: 10.1080/23311975.2020.1743616
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    Cited by:

    1. Aida Ahmed Zahrani, 2022. "Team Creativity and Green Human Resource Management Practices’ Mediating Roles in Organizational Sustainability," Sustainability, MDPI, vol. 14(19), pages 1-24, October.
    2. Ning Liu & Haiqing Hu & Zhaoqun Wang, 2022. "The Relationship between Institutional Pressure, Green Entrepreneurial Orientation, and Entrepreneurial Performance—The Moderating Effect of Network Centrality," Sustainability, MDPI, vol. 14(19), pages 1-24, September.
    3. Md. Ahashan Habib & Yukun Bao & Nurun Nabi & Marzia Dulal & Asma Ansary Asha & Mazedul Islam, 2021. "Impact of Strategic Orientations on the Implementation of Green Supply Chain Management Practices and Sustainable Firm Performance," Sustainability, MDPI, vol. 13(1), pages 1-21, January.
    4. Arnaldo Coelho & Jorge Ferreira & Catarina Proença, 2024. "The impact of green entrepreneurial orientation on sustainability performance through the effects of green product and process innovation: The moderating role of ambidexterity," Business Strategy and the Environment, Wiley Blackwell, vol. 33(4), pages 3184-3202, May.
    5. Ilona Skačkauskienė & Juliana Smirnova, 2022. "Review of Possibilities for Evaluating the Performance of an Organization in the Aspect of Greenness," Energies, MDPI, vol. 15(19), pages 1-18, September.
    6. Chen, Ping & Xi, JunYa & Li, Yuming & Ozturk, Ilhan & Ullah, Sana & Hafeez, Muhammad, 2024. "How do mineral resources trade and financial development affect green entrepreneurship in resource-rich economies?," Resources Policy, Elsevier, vol. 88(C).
    7. Trujillo-Gallego, Mariana & Sarache, William & Sousa Jabbour, Ana Beatriz Lopes de, 2022. "Digital technologies and green human resource management: Capabilities for GSCM adoption and enhanced performance," International Journal of Production Economics, Elsevier, vol. 249(C).

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