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Studying Trust in Virtual Organizations

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  • CHRISTOPH CLASES
  • REINHARD BACHMANN
  • THEO WEHNER

Abstract

The core objective of this article is to introduce the repertory grid technique as a powerful methodology into research on trust in virtual organizations. This technique is particularly capable of yielding insights into the subjective meaning of trust. Virtual organizations have been chosen as our empirical field because the literature shows a broad consensus that trust is one of the most important success factors for the initiation, development, and continuation of activities in these types of hybrid regimes. On the basis of a discussion of the literature on trust in networks and virtual organizations, we present our empirical case study of two Swiss virtual organizations. It reveals that the emergence of trust in virtual organizations depends strongly on personal bonds and shared experiences in the practical realization of projects, whereas generalized rules and contracts play only a supplementary role. Localized and experience-based commitments as well as the proactive behavior of the partners involved are identified as decisive denominators of trust.

Suggested Citation

  • Christoph Clases & Reinhard Bachmann & Theo Wehner, 2003. "Studying Trust in Virtual Organizations," International Studies of Management & Organization, Taylor & Francis Journals, vol. 33(3), pages 7-27, January.
    • Handle: RePEc:taf:mimoxx:v:33:y:2003:i:3:p:7-27
    DOI: 10.1080/00208825.2003.11043687
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    Cited by:

    1. Johansson, Jeaneth & Malmström, Malin & Lahti, Tom & Wincent, Joakim, 2021. "Oh, it’s complex to see women here, isn’t it and this seems to take all my attention! A repertory grid approach to capture venture capitalists cognitive structures when evaluating women entrepreneurs," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    2. Malin Malmström & Jeaneth Johansson & Joakim Wincent, 2015. "Cognitive Constructions of Low–Profit and High–Profit Business Models: A Repertory Grid Study of Serial Entrepreneurs," Entrepreneurship Theory and Practice, , vol. 39(5), pages 1083-1109, September.
    3. Anna Wasiluk & Fahime Sadat Saadatyar, 2020. "Inter-organizational trust as a statement of social proximity," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 16(3), pages 77-100.

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