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Security or opportunity: the influence of risk-taking tendency on risk information preference

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  • René Lion
  • Ree M. Meertens

Abstract

It has been suggested that risk avoiders and risk takers differ in the extent to which they focus on the worst and best outcomes of a risky activity. By implication risk avoiders and risk takers should also differ in their risk information preferences. Specifically, as risk avoiders focus more on the worst outcomes, it was hypothesized that they would prefer negative information about the risk. In contrast, as risk takers focus more on the best outcomes, it was hypothesized that they would prefer positive information about the risk. In an information selection task, subjects could select newspaper headlines that indicated negative and positive information about a variety of risks. Contrary to the hypothesis, risk avoiders selected more positive information than risk takers. The results are discussed in relation to the influence of personality on risk taking. One tentative explanation is that differences in anxiety between risk avoiders and risk takers account for these results in that risk avoiders try to find reassurance by seeking positive information. Another is that the participants were seeking reassurance in a relatively involuntary confrontation with risks.

Suggested Citation

  • René Lion & Ree M. Meertens, 2005. "Security or opportunity: the influence of risk-taking tendency on risk information preference," Journal of Risk Research, Taylor & Francis Journals, vol. 8(4), pages 283-294, June.
    • Handle: RePEc:taf:jriskr:v:8:y:2005:i:4:p:283-294
    DOI: 10.1080/1366987042000192435
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    References listed on IDEAS

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    1. Mary Douglas & Aaron Wildavsky, 1982. "How Can We Know the Risks We Face? Why Risk Selection Is a Social Process," Risk Analysis, John Wiley & Sons, vol. 2(2), pages 49-58, June.
    2. Roger E. Kasperson & Ortwin Renn & Paul Slovic & Halina S. Brown & Jacque Emel & Robert Goble & Jeanne X. Kasperson & Samuel Ratick, 1988. "The Social Amplification of Risk: A Conceptual Framework," Risk Analysis, John Wiley & Sons, vol. 8(2), pages 177-187, June.
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    5. René Lion & Ree M. Meertens & Ilja Bot, 2002. "Priorities in Information Desire about Unknown Risks," Risk Analysis, John Wiley & Sons, vol. 22(4), pages 765-776, August.
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    Cited by:

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    4. Ranjit Singh & Jayashree Bhattacharjee, 2019. "Measuring Equity Share Related Risk Perception of Investors in Economically Backward Regions," Risks, MDPI, vol. 7(1), pages 1-20, January.

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