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The role of culture, competitiveness and economic performance in explaining academic performance: a global market analysis for international student segmentation

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  • Chris Baumann
  • Hamin

Abstract

A nation's culture, competitiveness and economic performance explain academic performance. Partial Least Squares (PLS) testing of 2252 students shows culture affects competitiveness and academic performance. Culture and economic performance each explain 32%; competitiveness 36%. The model predicts academic performance when culture, competitiveness and economic performance vary. A three-tier market categorisation enhances academic performance.

Suggested Citation

  • Chris Baumann & Hamin, 2011. "The role of culture, competitiveness and economic performance in explaining academic performance: a global market analysis for international student segmentation," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 21(2), pages 181-201, September.
    • Handle: RePEc:taf:jmkthe:v:21:y:2011:i:2:p:181-201
    DOI: 10.1080/08841241.2011.623729
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    References listed on IDEAS

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    1. Hanushek, Eric A. & Woessmann, Ludger, 2007. "The role of education quality for economic growth," Policy Research Working Paper Series 4122, The World Bank.
    2. Robert J. Barro, 1998. "Determinants of Economic Growth: A Cross-Country Empirical Study," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262522543, April.
    3. Ludger Vessman & Jerik Hanushek, 2007. "The role of education quality in economic growth (Part I)," Voprosy obrazovaniya / Educational Studies Moscow, National Research University Higher School of Economics, issue 2, pages 86-116.
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    Cited by:

    1. Djurdjica Perovic & Dijana Vuckovic, 2019. "Success in Studying at the University of Montenegro: Is there Hyper-production of Diplomas?," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 17(2-B), pages 385-402.
    2. Rauschnabel, Philipp A. & Krey, Nina & Babin, Barry J. & Ivens, Bjoern S., 2016. "Brand management in higher education: The University Brand Personality Scale," Journal of Business Research, Elsevier, vol. 69(8), pages 3077-3086.
    3. Buitrago R., Ricardo E. & Barbosa Camargo, María Inés, 2021. "Institutions, institutional quality, and international competitiveness: Review and examination of future research directions," Journal of Business Research, Elsevier, vol. 128(C), pages 423-435.
    4. Koshksaray, Amir Abedini & Quach, Sara & Trinh, Giang & Keivani, Somayeh Bahoush & Thaichon, Park, 2023. "Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

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