IDEAS home Printed from https://ideas.repec.org/a/taf/jmedec/v23y2010i3p117-142.html
   My bibliography  Save this article

To Bundle or Not to Bundle? How Western European Newspapers Package Their Online Content

Author

Listed:
  • Valerie-Anne Bleyen
  • Leo Van Hove

Abstract

This article tries to reveal why some newspaper Web sites rely on subscriptions, whereas others (also) offer pay-per-view. To that end, this study applies logit analysis to a unique dataset on 82 national newspapers from 8 countries. It was found that quality newspapers are more likely to offer site subscriptions and pay-per-view, whereas newspapers with a higher offline market share prefer Portable Document Format (PDF) subscriptions. On the country level, a higher relative importance of advertising revenues is negatively related with the former 2 access options, and positively with the latter. Indications of mimicking or herd behavior were also found. Finally, the newspapers studied apparently see site and PDF subscriptions as substitutes, and site subscriptions and pay-per-view as complements.

Suggested Citation

  • Valerie-Anne Bleyen & Leo Van Hove, 2010. "To Bundle or Not to Bundle? How Western European Newspapers Package Their Online Content," Journal of Media Economics, Taylor & Francis Journals, vol. 23(3), pages 117-142.
    • Handle: RePEc:taf:jmedec:v:23:y:2010:i:3:p:117-142
    DOI: 10.1080/08997764.2010.502511
    as

    Download full text from publisher

    File URL: http://www.tandfonline.com/doi/abs/10.1080/08997764.2010.502511
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/08997764.2010.502511?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Lapo Filistrucchi, 2005. "The Impact of Internet on the Market for Daily Newspapers in Italy," Economics Working Papers ECO2005/12, European University Institute.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Arnaud Riviere & Rémi Mencarelli & Bertrand Belvaux & Jessie Pallud, 2016. "Channel proliferation and perceived value of the digital offer in the newspaper industry: a complementary effect? [Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écri," Post-Print hal-01591784, HAL.
    2. Waterman, David & Sherman, Ryland & Wook Ji, Sung, 2013. "The economics of online television: Industry development, aggregation, and “TV Everywhere”," Telecommunications Policy, Elsevier, vol. 37(9), pages 725-736.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Frijters Paul & Velamuri Malathi, 2010. "Is the Internet Bad News? The Online News Era and the Market for High-Quality News," Review of Network Economics, De Gruyter, vol. 9(2), pages 1-33, June.
    2. Affeldt, P. & Argentesi, E. & Filistrucchi, Lapo, 2021. "Estimating Demand with Multi-Homing in Two-Sided Markets," Other publications TiSEM 1317bf39-d02e-4f61-a34f-e, Tilburg University, School of Economics and Management.
    3. Simon, Daniel H. & Kadiyali, Vrinda, 2007. "The effect of a magazine's free digital content on its print circulation: Cannibalization or complementarity?," Information Economics and Policy, Elsevier, vol. 19(3-4), pages 344-361, October.
    4. Cho, Daegon & Smith, Michael D. & Zentner, Alejandro, 2016. "Internet adoption and the survival of print newspapers: A country-level examination," Information Economics and Policy, Elsevier, vol. 37(C), pages 13-19.
    5. Liang, Che-Yuan & Nordin, Mattias, 2012. "The Internet, News Consumption, and Political Attitudes," Working Paper Series 2012:14, Uppsala University, Department of Economics.
    6. Aubert-Tarby, Clémence & Escobar, Octavio R. & Rayna, Thierry, 2018. "The impact of technological change on employment: The case of press digitisation," Technological Forecasting and Social Change, Elsevier, vol. 128(C), pages 36-45.
    7. Ulrich Kaiser & Hans Christian Kongsted, 2005. "Do Magazines' "Companion Websites" Cannibalize the Demand for the Print Version?," CAM Working Papers 2005-07, University of Copenhagen. Department of Economics. Centre for Applied Microeconometrics.
    8. Luis Alberto Zuleta J. & Sandra Zuluaga & Alejandro Becerra & Astrid Bermúdez, 2009. "Efectos de la coyuntura y de las tendencias tecnológicas sobre los diarios impresos en Colombia," Informes de Investigación 9061, Fedesarrollo.
    9. Kaiser Ulrich, 2006. "Magazines and their Companion Websites: Competing Outlet Channels?," Review of Marketing Science, De Gruyter, vol. 4(1), pages 1-26, August.
    10. Elena Argentesi & Lapo Filistrucchi, 2007. "Estimating market power in a two-sided market: The case of newspapers," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 22(7), pages 1247-1266.
    11. Ambarish Chandra & Ulrich Kaiser, 2014. "Targeted Advertising in Magazine Markets and the Advent of the Internet," Management Science, INFORMS, vol. 60(7), pages 1829-1843, July.
    12. Alejandro Zentner, 2012. "Internet Adoption and Advertising Expenditures on Traditional Media: An Empirical Analysis Using a Panel of Countries," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 21(4), pages 913-926, December.
    13. Andres, Luis & Zentner, Alejandro & Zentner, Joaquin, 2014. "Measuring the effect of internet adoption on paper consumption," Policy Research Working Paper Series 6965, The World Bank.
    14. George Lisa M, 2008. "The Internet and the Market for Daily Newspapers," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 8(1), pages 1-33, July.
    15. Richa Sharma Vyas & N. P. Singh & Shilpi Bhabhra, 2007. "Media Displacement Effect: Investigating the Impact of Internet on Newspaper Reading Habits of Consumers," Vision, , vol. 11(2), pages 29-40, April.
    16. Hong, Sounman, 2012. "Online news on Twitter: Newspapers’ social media adoption and their online readership," Information Economics and Policy, Elsevier, vol. 24(1), pages 69-74.
    17. Marco Toledo Bastos & Gabriela Zago, 2013. "Tweeting News Articles," SAGE Open, , vol. 3(3), pages 21582440135, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:23:y:2010:i:3:p:117-142. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/HMEC20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.